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Marketing & communications

Students in the Welcome Centre

University Communications + Marketing (UC+M) provides a strategic approach to help you achieve your goals—whether they’re enrolment, fundraising or reputation-related. We offer many different areas of expertise, including social media, digital signage and photo and video services. We provide the strategic communication advice and resources to help you tell your story as part of the UVic Edge.

The UVic Edge

The UVic Edge brand gives our story a consistent message, look and tone. The Edge helps us highlight our key messages and gain recognition for our accomplishments. The Edge sets us apart from our competitors.

Internal communications

Strong internal communications promote a sense of shared purpose and collaboration across campus. We can help you communicate your message across campus and beyond.

We also publish The Ring, UVic’s community newspaper, and Campus Checklist, a campus news digest delivered to all faculty and staff.

Media relations

Our media relations team connects our university community with local, regional, national and international print and broadcast media. They can also help to ensure your area’s point of view is communicated effectively if you are involved in an issue.

Photo

Photo Services offers a full range of professional services. Download photos for your website from our image gallery or book a studio portrait.

Video

Video is a great way to share the UVic story. Our video coordinator plays a central role in guiding video strategy and production on campus.

Promotional materials

Whether it’s digital signage or engaging graphics to promote your event, our creative development and strategic marketing teams will work with you to tell your story in a way that works with UVic’s look and feel.

Web

Your online presence is a key part of your communications or marketing strategy. We can help you make your website the most effective tool for the audiences you need to reach.

We’ll help you communicate what makes UVic unique, and how to represent your unit or program on your website.

Social media

Our social media team manages UVic’s main Facebook, Twitter, Instagram and LinkedIn accounts. We share best practices, information about emerging trends, provide technical tips about managing your accounts and connect you with other social media managers at UVic.

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