Associate Vice-President Research

Reporting to the Vice-President Research (VPR), the Associate Vice-President Research (AVPR) is a full-time leadership role that works with the VPR and AVPRO to support the priorities and objectives of the University, including implementation of the Strategic Research Plan 2016-2021 (SRP). The AVPR has particular and strategic focus on international research partnerships. The AVPR also plays a significant role in overseeing eleven Senate- and Board -approved research centres and institutes.

Under the direction of the VPR, the AVPR works closely to resolve issues related to the research mission and to seek and respond to institutional opportunities, such as institutional level funding proposals and strategic partnerships with industry, government and community organizations. The AVPR has responsibility for developing and interpreting policy and procedures related to research and works closely with the AVPRO, Deans, Research Centre Directors, Associate Deans Research, the Office of the Vice-President Academic and Provost and others to enhance the research environment at UVic.

Dr. Michael Masson has been appointed as Acting AVPR for the period August 1, 2019 - June 30, 2020.


Employment opportunity for leadership position

UVic is currently seeking an Associate Vice-President Research (AVPR) to support and help guide the research mission of the University. Find out more about the executive search and application process.


Dr. Masson earned an honours B.A. in Psychology from the University of British Columbia, and an M.A. and Ph.D. in Cognitive Psychology from the University of Colorado. After a postdoctoral year at Carnegie Mellon University, he joined the University of Victoria in 1980.

He is currently Professor of Psychology and was Associate Dean Research and Graduate Studies in the Faculty of Social Sciences from 2015 to 2019. He was also Chair of Psychology from 1997-2001. In 2018, Dr. Masson received the Donald O. Hebb Distinguished Contribution Award from the Canadian Society for Brain, Behaviour, and Cognitive Science, and in 2010 he received the Richard C. Tees Distinguished Leadership Award from the same organization. He has served on grant panels for the Natural Sciences and Engineering Research Council of Canada (NSERC) four times since 1991.

Dr. Masson’s research is in the area of human cognition and memory and most recently he has been studying basic mechanisms underlying the relation between cognition and action. His research has been continuously supported by NSERC since 1981.