The new account should be easily identifiable as a UVic account:

“UVic” should be included in the handle and the account name.

The about or description field should include a description of the unit and a link to the unit’s official website.

UVic’s official social media avatars should be used as the profile image, It is very important that you do not create your own avatar. Consistency helps external audiences identify which accounts are affiliated with the university.

The cover photo should have a visual connection to UVic.

UVic Edge brand guidelines should be followed when making other design decisions (photos, colours, fonts) wherever possible.