Reaching your audience

What channel should we use? It depends on your audience.

University of Victoria on Instagram (26,000 followers)

  • Current students
  • Young alumni

University of Victoria Facebook Page (50,000 followers)

  • Current students
  • Young alumni

University of Victoria on LinkedIn (105,000 followers)

  • Alumni
  • Current faculty and staff
  • Future faculty and staff
  • Community, government, business leaders

@UVic on Twitter (21,000 followers)

  • Community, government and business leaders
  • Very limited: Current faculty and staff

Social media ads

  • Almost anyone that uses a social media or smartphone
  • Learn more