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Kevin attends an Engagement Booth

Where will UVic go next?

We want your help to imagine the possibilities.

Get involved

Imagine the possibilities

An invitation from the President

Creating a new vision for the University of Victoria is an exciting opportunity for all of us as we consider what the future might hold and how UVic can position itself well for that future.

We want your help in developing UVic’s next strategic plan, which will weave our institutional plans together and present an ambitious and aspirational vision. It will highlight where we want UVic to be in 30 years and establish an initial 5-year action plan for achieving our vision.

The new strategic plan will offer high-level commitments based on our community’s shared goals and values and specific directions for how we will get there together. The strategy will set our university on a successful path.

This is a project that will need input from our entire community! Together we can determine the kind of university we want UVic to be in the coming decades.

Our current strategic framework (2018-2023) has served us well but is nearing the end of its time period.

When it was developed, we could not have envisioned needing to weather a devastating global pandemic. We had no sense of just how quickly we would need to respond to its many challenges. We could not have predicted the significant and enduring changes the pandemic has made to our work.  

When the strategic framework was created, our communities had yet to experience the alarming weather events of this past year. We had yet to feel the heart-wrenching effects of the location of unmarked graves sites on residential school grounds.

These deeply troubling experiences have prompted people all over the world to reimagine and redefine what is important and to refocus on creating a better and more equitable society. Our communities need social change desperately, including change for climate action, truth, respect and reconciliation, and inclusion and anti-racism. UVic can and should respond to these challenges.

The economic burden of the pandemic will be felt for generations to come and we must define our role as a university in driving the clean economy of the future. This will require innovation in the type and way we deliver training, skills and knowledge and support for research that will address the most pressing social, environmental and economic challenges.

The University of Victoria is ready for a renewed vision and to take smart risks in a post pandemic landscape. We can be a key contributor in a digital world, enhance our reputation as a thought leader and deliver on the UN Sustainable Development Goals, all while diversifying our revenue base and increasing our interdisciplinarity. 

This university can be an innovator in our region and a huge asset in our nation’s economic recovery, societal progress and cultural enrichment.

So, let’s respond boldly to the opportunity before us to create the UVic of the 21st century. Let’s be an uplifting and hopeful beacon for society that contribute to the world around us and a university that makes it graduates proud. Let's dream big about our future together!


Kevin Hall, PhD
President and Vice-Chancellor

Territory acknowledgement

We acknowledge and respect the lək̓ʷəŋən peoples on whose traditional territory the University of Victoria stands, and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day.

Current context

A new institutional strategic vision and plan is needed to address the changing landscape of post-secondary education both nationally and globally, and to respond to the evolving opportunities and challenges for UVic.

We live in an age of rapid social, economic and technological change. The challenges facing our university and region require imaginative thinking and new solutions. We need to colour outside the lines.

Our university cannot afford to be complacent and rest on our existing strengths in this volatile environment.

There has been explosive growth in the number and complexity of universities worldwide over the last several decades.

Given the enormous range of post-secondary choices we need to confidently communicate UVic’s distinctive strengths to prospective and talented students, faculty and staff, philanthropists, decision-makers and potential partners. With so many universities around the world competing, it can be easy to get lost in the myriad of choices.

In our tightly connected world, technology and the digital economy continue to transform our daily lives and challenge the concepts of place-based education. 

The problems we face are without borders. They challenge us to be more ambitious and collaborative in our research and more conscious of how we prepare our students.

We must continue to amplify the impact of our research enterprise to respond to immediate challenges. We must drive innovation, create partnerships and nurture the next generation of leaders, thinkers and citizens. We must strive to be relevant to our own local communities, while also making an impact globally.

In global terms, our federal and provincial governments provide relatively strong support to the post-secondary sector. However, when measured against inflation, the level of public financial support for universities is not increasing. Canada’s aging population will continue to put pressure on our scarce public resources. As a result, we are progressively more reliant on resources gathered through partnerships, student tuition, and entrepreneurial and philanthropic strategies.

We also need to be aware of the high expectations and heightened concern for transparency and accountability. Universities are among the most trusted public institutions in society, and we need to work to keep that trust. Trust is the foundation for our autonomy and for our ability to work for the benefit of society.

A group of people sit around a table brainstorming with post-it notes, paper, and markers.


UVic’s next strategic vision and plan will be formed from the views and ideas of our communities on and off campus. Over the coming months, there will be a wide range of opportunities to provide your ideas as together we develop our next strategic vision and plan. 

We are excited to be hosting multiple townhall meetings for staff and faculty, and attending Faculty and division meetings across campus.  There will be interactive experience booths, social media and photo-story engagement, and small group kitchen table discussions. We will be engaging with students, staff and faculty using an inclusive digital engagement tool – Bang the Table.

The ideas you share will help form broad themes that we will focus on in the next phase of the planning and engagement process. We will share these themes with the university community in the spring and we look forward to hearing from you again at that time to develop targeted strategies to advance them.


We committed to engaging with local Indigenous community members as a starting point for the development of our new strategic vision and plan. 

Over the fall we organized a handful of preliminary discussions starting with UVic’s Indigenous Community Engagement Council. These were followed by discussions with the Board of Governors, Senate, Deans, the President’s Leadership Council and student government. It was a critical starting point and has informed our planning for the campus-wide engagement phase.

Engagement objectives

  1. All students, staff, and faculty can participate.
  2. There are multiple ways to participate that are accessible and equitable.
  3. Data from engagement can be effectively analyzed and meaningfully inform the process.
  4. At the end of the process, people feel they have contributed while also learning.
  5. Students, staff and faculty feel a sense of pride and ownership in the strategic vision and plan.

Engagement principles

The following principles will guide how we plan, communicate and implement our engagement process.

  • Accessibility in how everyone can participate, providing multiple ways to give input.
  • Transparency in how the feedback will be used to inform the Strategic Plan and be clear where there is room for public influence.
  • Empathy in how we facilitate engagement activities, encouraging participants to think beyond their individual interests and understand the implications of these decisions.
  • Equity in hearing from groups who have not typically been represented in decision-making processes.
  • Continuity and shared understanding in building upon past engagement processes at UVic and working to bring everyone along in the conversation.
  • Flexibility in student engagement, so students can guide process delivery and lead peer-to-peer engagement activities.
  • Fun in creating processes that people enjoy and find interesting and relevant.



Town Hall: Exploring Themes — May 24, 2022

UVic's strategic planning process is reaching its third phase!

Join President Kevin Hall to learn about how you can continue to support building a new bold vision for UVic’s future, the outcomes of Phase 2 consultation, and the next steps in UVic's upcoming strategic planning process. Share your ideas and connect with colleagues.

  • Date: May 24, 2022
  • Time: 12:00PM – 1:00 PM
  • Format: Hybrid — online and in person Harry Hickman, room 105 (space limited)

All staff and faculty are welcome. Please register early and let us know about any accessibility needs as we want to make sure we can accommodate everyone's needs.

Have questions?

You can help us prepare for the town hall by sharing your questions about strategic planning in advance. Please take a moment to share your thoughts at registration. Your submissions will inform the discussion, but due to time constraints we cannot guarantee that we will be able to address all topics.

Previous events and activities

Student in blue jacket smiling while standing in front of "Imagine UVic" booth.

Imagine UVic booth

Throughout March, students were invited to visit our Imagine UVic booth to share their thoughts about the future of UVic.

Kick-off Town Hall — Feb 10, 2020

UVic staff and faculty joined President Kevin Hall to hear how they can help build a bold vision for UVic's future by participating in UVic's upcoming strategic planning process.


The process for developing a new strategic vision and plan for UVic will run to the end of 2022.

  • Phase 1: Pre-Engagement planning and preliminary consultations – Fall 2021
  • Phase 2: Broad-based engagement with students, staff and faculty to gather ideas and identify themes – Winter & Spring 2022
  • Phase 3: Consult on key themes and engage with external stakeholders – Spring to Fall 2022
  • Phase 4: Draft plan and develop reporting structure – Fall & Winter 2022
  • Phase 5: Approval and launch of the plan – Early 2023



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