Content strategy

We'll support you as you gather photos, videos and written content for your site.
We'll support you as you gather photos, videos and written content for your site.

Content strategy is the combination of what's important to your unit's goals and what your users need from your website.

It also means that you have a plan for your web content after your site launches.

  • How often will your content be updated?
  • When will you change photos or videos?
  • What do you intend to do with old content? Remove it? Archive it? Consider who might be looking for it.

Consider your use of social media and print items, too. Your messaging and tone should be consistent across all of them.

Contact us if you need advice on content strategy.