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User experience

User experience (sometimes abbreviated to UX) refers to the full scope of a visitor's interactions with a website or series of websites as they make their way towards a goal.

Creating a “good” user experience means considering your primary audience's goals and making the journey to achieving them as straightfoward as possible.

The good news: if you have taken the time to make your web pages accessible, readable and searchable, you will already have addressed 90% of the most common user experience issues.

Usability quick wins

Avoiding these common UX issues will ensure your users have a positive experiencing on your website.

  • Broken links
  • Typos or misspellings
  • Long, difficult to read pages
  • Jargon or acronyms
  • Large image, video or document files
  • Personal information
  • Redundant, outdated or trivial (ROT) content
  • Non-universal document types

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