Our character attributes are the distinct qualities that reflect "UVic-ness" and our one-of-a-kind spirit. In your communications, ask yourself if these traits come through:


We celebrate the natural environment and the diverse cultures—Indigenous and international—that help shape our knowledge of the world.

Sample text: We're at the heart of a vibrant Pacific Rim community, rich with Indigenous and international perspectives.

Vital and creative

Infuse our communications with a sense of energy—we are a place of ideas and imagination.

Sample text: Living and learning in one of the world's most environmentally rich regions inspires bold action and new ways of thinking.


Whether it's about personal discovery or groundbreaking research, the UVic experience is fueled by uncovering new possibilities.

Sample text: Discovery and exploration come naturally here.

Passionately engaged

Bystanders can only observe. The UVic experience should convey active participation and personal interactions.

Sample text: Together, we serve society through the knowledge we create, impart and mobilize.