Story and messages

The more we connect our brand themes into our own communications and activities, the greater the impact they'll have. By reinforcing these ideas across the entire UVic experience, people will better understand exactly who we are, what we stand for and why they should choose the University of Victoria instead of the other 100+ universities in Canada and the thousands around the world.

The UVic Edge is a concept—not a tagline—that reflects the many meanings of "edge" that can infuse our communications:

  • The edge is where breakthroughs and exciting things happen.
  • Having an edge helps you succeed—an advantage.
  • The edges where disciplines intersect generate unique perspectives and insights.
  • Powerful forces for change often emerge first at the edges.
  • Edges inspire new perspectives that can challenge conventions and the status quo.
  • Edges are places of freedom and discovery.