Brand architecture

CARSA climbing wall

A brand architecture helps units understand how they relate to their audiences, to each other and to the university as a whole for communication and marketing purposes. Its function is to define where each UVic unit fits within the university's overall brand identity, what their role is in supporting that identity and how that overall UVic identity supports them.

Unit designations within the brand architecture are decided by UVic Executive in conjunction with University Communications + Marketing. For more information about your unit's designation contact