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  • a credible voice

A credible voice

Be genuine and specific. Vague generalities and hyperbole undermine credibility. Include key facts and figures. Explain the benefits that substantiate our claims.

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An exciting new course... This course is grounded in the latest research...
Our facilities are world class... You'll work in the same lab used by international research teams...
We're a leading research university... We're consistently ranked in the top [x] in...
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    • The UVic Edge story
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University of Victoria
3800 Finnerty Road
Victoria BC  V8P 5C2
Canada
edge@uvic.ca

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