Jes Scott

Jes Scott
Senior Social Media Officer
Department/Unit Implementation Team
Office: SED C121

I spend a good part of my day online managing UVic's social media accounts. I share articles on Facebook, respond to tweets and post students' photos on Instagram. 

Our social media accounts need to tell the UVic story. Why choose to study here or partner with us? What makes us special? I use the UVic Edge brand when deciding what to post.

I am currently writing a social media strategy for the university. This document will define our goals and measurement plan.

I am working to build a collaborative, supportive environment for UVic social media managers. (There are over 300+ accounts at UVic!) Who are UVic's main audiences? What do we want them to know? I am teaching workshops, providing written guidelines and building relationships to encourage strategic planning.

I also manage UVic's paid promotional campaigns on social media. I help departments buy social media ads promote their events, classes and programs.

Another part of my role is monitoring social media for discussions about UVic. This is an important part of reputation management.

I also assist in planning for the university's response on social media in case of an emergency.