Communication and Media Strategies




MSEUCA stands for Communication and Media Strategies for EU experts in Canada. 

This project was co-funded by the Erasmus+ Jean Monnet Action of the European Union and the Centre for Global Studies, University of Victoria.

The European Union support for the production of publications does not constitute an endorsement of the contents which reflect the views only of the authors, and cannot be held responsi­ble for any use which may be made of the information contained therein.

Canadian universities have outstanding scholarly expertise when it comes to the field of EU and European Studies. Still, there is a remarkable mismatch between the exceptional research knowledge in the academic community and the knowledge available to the broader Canadian public. In order to instigate a more successful knowledge mobilization, MSEUCA develops effective communication and media strategies for EU Studies in Canada. To mobilize this knowledge this project has developed various activities to increase the media savviness of individual scholars; promotes direct connections with journalists/media producers reflecting the importance of local networks;

The MSEUCA team included Oliver Schmidtke, Beate Schmidtke, Amy Verdun, Emmanuel Brunet-Jailly, Valerie D'Erman, and Chorong Kim.

Our MSEUCA project activities and services

  • A series of webinars, linking expert knowledge with public debates
  • Thematically organized media engagement campaign
  • Events with media representatives and journalism students
  • A series of innovative initiatives (video clips of 20 key EU experts in Canada, blog run by young scholars, Facebook and Twitter campaigns) increasing the visibility of EU scholars in Canada.

For more information about this grant visit the EUCAnet website, or check out the Canada-Europe dialogue project on Facebook.