Captions

Woman talking on phone
This is an example of a caption.

A caption is a great way to make a photo more engaging and explain to visitors what they're looking at. 

Every home page billboard or main internal photo should have a caption that describes what's happening in the photo and how it relates to the content on the page.

  • Bad example: Staff
  • Good example: Get advice from the financial aid team.

Add meaningful "alternative text" descriptions

As you add photos to image wrappers or pages, Cascade makes you add text in the "alternative text" (or "alt text") field. This is where a description of the photo goes, and it's useful for search engines and visually impaired people using screen readers.

Double check that the text you have added describes the same essential information as the image.

Get help writing captions

Our can help you write engaging captions.