Is your site ready to be published? The last step before launch is the review.

Key people in Communications + Marketing will review your site for critical pre-launch issues and give recommendations for improving your site. Critical feedback includes things like missing or outdated content, broken links, critical design issues, etc.

We usually give our reviewers two weeks to look at the site and one week for you to incorporate any changes. Then we launch!


Before sending your site to the to start the review, please use this checklist to go over your site for common issues.

Remove and replace all sample text

Hide or remove pages with no content

  • Check all pages for filler text (Lorem ipsum…), placeholder captions and test news items.
  • If content for a page isn’t ready, hide this page from your navigation.
  • Don't put placeholder text like “Check back soon for more information.”
  • If you have a page with old content (e.g. latest newsletter is a year old), hide this page until newer content is available.

Remove any test news items

  • The template comes with test news items.
  • Delete these and replace them with your own news items.
  • If you've added your own news items, make sure the test items aren't at the bottom of the list.

Change the example events calendar to your own calendar

  • When you first get your site, it will display the central UVic events calendar as an example.
  • Change this to your own events calendar. 
  • If your department doesn't have many events, delete the events calendar.

Make sure the content in the footer is about you

  • The contact information and social media links should reflect your unit.
  • If you don't have any social media, you can keep UVic's there.

Make sure the title bar buttons on your homepage are about you

  • Title bar buttons appear in the blue title bar at the top of your homepage.
  • Your template comes with Apply now and Our programs by default. They do not link to anything.
  • Contact the web coordinator for help updating your title bar buttons.


Break up dense text

  • Use short sentences and paragraphs.
  • Add headings to aid in scanning.
  • Speak to the reader. Consider the conversation.
  • Use simple, conversational language. Read it out loud.

Use only lowercase letters and dashes (-) in your filenames

  • Never use spaces or capital letters. This breaks naming conventions.
  • Never use underscores (_). They are difficult to differentiate from spaces. Use dashes (-) instead.
  • Never use years or numbers (application2014.pdf or photo2.jpg). Instead update the file.

This applies to documents, images, folders and pages.

Make sure we can find your contact info, hours and location quickly

  • Almost all UVic websites have a Contact us page at the bottom of every page of the site in grey. If you don't, contact the web coordinator for help.
  • If people visit your office, make sure your hours and location are prominently displayed.
  • If you're available to answer questions on Twitter or Facebook, include that information where people can easily find it.


See the UVic Style guide for more info.

Use sentence case for all headings

  • Headings should be in sentence case.
  • “How to apply” is correct. “How To Apply” is not.
  • This applies to navigation items and tab titles.

Do not capitalize common nouns

Common nouns should not be capitalized. Examples:

  • geography student
  • physics department
  • master's degree
  • winter session

Do not capitalize academic subjects

Do not capitalize academic subjects, except when a subject that is also a proper noun. Examples:

  • history
  • biology
  • French
  • English

Check the correct capitalization for department names

Complete, formal names of departments are capitalized.

  • Example: "The Department of History offers courses in many subjects..."

When you use a short or informal version of the department name, it is not capitalized.

  • Example: "We offer many great courses in the history department."


Use content styles on links to files, email addresses and other websites

Content styles let users know they're going to be loading a file or have to log in to see a link.

  • - When linking to an email address, use the email class.
  • file link (PDF 32kb) - When linking to a file, use the file class. It's also very helpful to include file type and size info.
  • external link - When linking to another website, use the external class.
  • secure link - When linking to pages that require signing in to view, use the secure class.

More information & tutorials about content styles.

Remove year from calendar links so it always goes to the current year

For example: will always take you to the current year, while will take you to a calendar that is several years old.

This works for all links to the calendar.

Links should never open into a new window or tab

Photos and videos

Each main page should have a photo at the top

  • Each of your primary navigation landing pages and other prominent pages should have a high quality photograph.
  • Photos should be visually interesting, engaging pictures that show UVic people and places in a positive light.
  • Each photo needs a caption that describes what is happening and is connected to the page content.

Photos need to be standard sizes

The homepage billboard should have 3-6 photos

  • The billboard can accommodate 3-6 photos.
  • Images are horizontal/landscape: see dimensions.
  • Each photo is required to have a title and description.
  • Each photo should have a read more link that goes to a page with more information. Examples include news items, important sections of your site or articles on The Ring.

Almost all photos and videos should have image wrappers and captions

  • Image wrappers are the white border around each photo, including the space where the caption is.
  • Most photos on your site should have an image wrapper, including photos at the top of each page, profile pictures, and smaller pictures throughout your page.
  • Never use image wrappers on photos in column boxes.

All videos should be large enough to be viewed easily

Avoid embedding very small videos in column boxes or margins that would need to be opened in another window to be watched.

Learn how to embed videos.


Do not use bold for headings

  • Heading tags should be used for titles.  (Heading 1, Heading 2, etc)
  • Do not also use bold. Heading tags automatically make the text larger and darker. 
  • Bold or italicized text should never be used in place of heading tags. Heading tags help improve your search engine optimization.

Format tables so that they are easy to read

  • Tables should use proper header tags.
  • Longer, more complex tables also benefit from using the zebra class to differentiate rows.
  • Do not use tables for design or layout. Use column boxes instead.

Do not underline anything

  • On websites, only links should be underlined. This happens automatically when you create a link.
  • If other text was underlined (as you might in a Word document), it would seem like a link and confuse your visitors.

Avoid using italics

  • Italics slows people down when they are scanning your site.
  • Instead, you can bold a few key phrases for emphasis.

Custom work

Consult with the web coordinator before creating unique design elements

We have created social media icons, buttons and graphics for all UVic sites to ensure a common look and feel.

If you've made any of your own, please talk to the web coordinator before review to make sure they work with brand and template guidelines.

Custom development work must be finished

If you contracted University Systems or another group to develop custom functionality for your site (such as a database, forms, calendar displays, etc.)—is this work completely finished?

Please ensure these elements are working how you want before sending the site for review.