Dr. Monika Winn

Dr. Monika Winn
Professor Business Strategy & Sustainability; Francis G. Winspear Scholar; Director, Centre for Social and Sustainable Innovation (CSSI), Champion, Social Responsibility and Sustainability Specialization


MA in Psychology, Eberhard-Karls Universitaet Tuebingen, Germany; MBA & PhD in Business Strategy, University of California

Office: BEC 472


  • Business initiatives to strengthen ecosystems and biodiversity
  • Climate change impacts on business
  • Managing stakeholder conflicts and social issues
  • Sustainability strategy and sustainable value creation

Dr. Monika Winn serves as professor of Business Strategy & Sustainability, Francis G. Winspear Scholar and Director of the Centre for Social and Sustainable Innovation at the Gustavson School of Business. She is a pioneering scholar in the area of business sustainability and has won many awards for her work. She has taken a leadership role in helping sustainability and social responsibility become an integral part of the Gustavson culture.

Monika teaches business strategy to PhD, graduate and undergraduate students with the goal of helping them to understand both the risks to business when ecosystems are degraded, and the strategic opportunities for proactive businesses, and to learn to incorporate sustainability methodology into organizational strategy and culture. She serves as the director of the Centre for Social and Sustainable Innovation (CSSI) -- a research centre within Gustavson-- that acts as a central clearing house of information and support to faculty members on sustainability and social responsibility issues.

Monika’s research focuses on organizational and institutional change related to sustainability. Her recent research streams include:

  • examining institutional logics (the mindsets and worldviews that shape organizational action) that support or hinder sustainability initiatives in business,
  • integrating business strategy with nature’s functioning principles, while enhancing resilience for climate change, and
  • leveraging social and environmental issues for progressive strategic action.

Her research has been published in such journals as the Academy of Management Review, Organization Studies, Business and Society, Journal of Business Venturing, the British Journal of Management and others. Monika actively collaborates with colleagues in several international research networks, spanning Europe, North America and Australia. She has been a contributor to the Greening of Industry Network since its beginnings, and she co-founded and chaired the international Academy of Management’s Organizations and the Natural Environment Division.

Monika has a broad base of teaching experience, including executive education on corporate sustainability in Canada, the United States and Australia (in the Sustainable Enterprise Academy, the World Bank’s International Finance Corporation, University of Queensland) and at the University of California (Santa Barbara and Irvine).

Prior to attaining her PhD in 1996, she founded and ran a successful business in Southern California.

Tashman, P., Rivera, J., & Winn, M.I. (in press). Corporate climate change adaptation – an emerging field on non-market strategy in an uncertain world, in T. Lawton and T. Rajwani (Eds.), The Routledge companion to nonmarket strategy, Routledge: Oxon. (2015).

Winn, M.I. , C.E. Zietsma. (2014). The war of the woods: MacMillan Bloedel seeks peace. In: R. L. Daft & A. Armstrong (Eds.), Organization Theory & Design, (3rd ed.).Toronto, ON. Nelson Publishers.

Cohen, B. & Winn, M.I. (2013). Market imperfections, opportunity and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49. Reprinted in: J. Kickul, S. Bacq, D. Gras & M. Griffiths (Eds / collection), Social Entrepreneurship, Edward Elgar.

Winn, M. I., Pogutz, S. (2013). Business, ecosystems and biodiversity: New horizons for management research. Organization and Environment, 26 (2), 203-229.

Linnenluecke, M. K., Griffiths, A. & Winn, M. I. (2013). Firm and industry adaptation to climate change: a review of climate adaptation studies in the business and management field. WIREs Clim Change, 4, 397–416.

Winn, M.I., Pinkse, J., & L. Illge. (2012). Case studies on trade-offs in corporate sustainability. Corporate Social Responsibility and Environmental Management, 19(2), 63-68.

Linnenluecke, M., Griffiths, A., & Winn, M.I. (2012). Extreme weather events and the critical importance of anticipatory adaptation and organizational resilience in responding to impacts. Business Strategy and the Environment, 21(1), 17-32.

*Winn, M.I., Pinkse, J. & Illge, L. (In Press). Case studies on trade-offs in corporate sustainability. Corporate Social Responsibility and Environmental Management. Published online 23 January, 2012. DOI: 10.1002/csr.293

Pogutz, S., Micale, V. & Winn, M.I. (2011).  Corporate environmental sustainability beyond organizational boundaries:  Market growth, ecosystems complexity and supply chain structure as co-determinants of environmental impact. Journal of Environmental Sustainability1(1), 1-22.

Winn, M.I., Kirchgeorg, M., Griffiths, A., Linnenluecke, M. & Günther, E. (2011). Impacts from climate change on organizational environments: A conceptual foundation. Business Strategy and the Environment, 20(3), 157-173.

Hahn, T., Kolk, A. & Winn, M.I. (2010). A new future for business? Rethinking theories on business and the impacts on society. Business and Society, 49(3), 385-401.

Winn, M.I. & Gunther, E. (2008). Resilience management. Umwelt Wirtschafts Forum, 15, 175-82.

Winn, M.I., Zietsma, C.E. & MacDonald, P. (2008). Managing industry reputation: The dynamic tension between collective and competitive reputation management strategies. Corporate Reputation Review, Special Issue Managing Reputational Interdependence, 11(1), 35-55.

Cohen, B. D., & Winn, M. I. (2007). Market imperfections: Opportunity and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49.

Kirchgeorg, M. & Winn, M.I. (2006). Sustainability Marketing for the Poorest of the Poor. Business Strategy and the Environment, 15, 171-184.

Lawrence, T., Winn, M.I. & Jennings, P.D. (2001). The Temporal Dynamics of Institutionalization. Academy of Management Review, 26(4), 624-645.

Winn, M.I. & Keller, L.R. (2001). A Modeling Methodology for Multi-Objective Multi-Stakeholder Decisions: Implications for Research. Journal of Management Inquiry, 10(2), 166-181. (Recipient of JMI's 2002 "Breaking the Frame Award" for best paper).

Winn, M.I. & Angell, L.C. (2000). Toward a Process Model of Corporate Greening, Organization Studies, 21(6), 1119-1147.

  • 2016 UVic President's Distinguished Service Award for Leadership
  • Leader of Excellence in Research Award, Gustavson School of Business – three-year award beginning 2014
  • Francis G. Winspear Scholar – Gustavson School of Business (2010 to present)
  • D. Alfred N. and Lynn Manos Page Prize 2010 for Sustainability Issues in Business Curricula: Winner, 2nd Place for the UG course “Business and Sustainability” (2011)
  • Excellence in Research Award—UVic Business, 2009
  • Carolyn Dexter Award for Best International Paper, Academy of Management, 2008
  • Excellence in Innovation Award—UVic Business, 2007
  • Best Paper—Journal of Management Inquiry 2001
  • Professor of the Year Award—UVic Business, MBA 2000/01
  •  SSHRC Strategic Research Grant—2004-2006
  • International Research Network on Environmental and Social Aspects of Business (Berlin, Germany)—2006-2009
  • Distinguished Service Award—Academy of Management 1996-2000
  • Distinguished Service Award—Organizations and the Natural Environment 1996-2000
  • Business & Sustainability (PhD, MBA, BCom)