Recent initiatives

with Sea Cider
By Alex Berthin, Saeed Rahman, Oana Branzei, Natalie Slawinski

This case follows Sea Cider, a family-run cider business, as it plans for leadership succession while staying true to its regenerative farming values. Students explore the challenges of balancing business growth, family dynamics, and sustainability commitments in a mission-driven company.

AWARD WINNER: Third place in the 2025 Ivey Publishing & PRME Sustainability Case Writing Awards

with Tru Earth
By Natalie Slawinski, Mac Nguyen, Heather Ranson

This case looks at Tru Earth, a startup offering eco-friendly products, and the tension between its sustainability goals and marketing growth strategy. Students explore challenges in staying true to environmental values, avoiding greenwashing, and aligning different teams toward a common mission.

with George Weston Limited
By Michael R. King, Murray J. Bryant

This case looks at how George Weston Limited’s CEO reviewed sustainability and governance at Loblaw to guide the family business toward long-term value. It highlights how ESG goals can be built into business strategy and decision-making.

with Friesens Corporation
By Lorin Busaan, Simon Pek 

This case explores Friesens Corporation, a leading Canadian book printer, and its journey toward full employee ownership. Students examine how the company balanced community values with business resilience, adapted ownership models over time, and navigated policy gaps in Canada. The case also considers the role of emerging legislation in supporting employee-owned enterprises.

with Julia Miller
By Stacey R. Fitzsimmons, Megan Preik

This case follows Julia Miller, a project coordinator, as she faces sexual misconduct from her new boss and struggles with whether to report it. Students explore how company culture, power dynamics, and leadership messages affect decisions and behavior around sexual misconduct. The case highlights challenges in creating safe workplaces and understanding organizational responses to harassment.

with TELUS
By Michael R. King

This case explores TELUS’s first sustainability-linked bond, which supported its net-zero goals while raising funds for general use. Students learn how the bond was priced and what made it different from other green bonds.

with Raven Indigenous Capital Partners
By Michael R. King, Basma Majerbi, Crystal Tremblay

This case looks at how Raven Indigenous Capital Partners built a system to measure social and environmental impact that respected both Indigenous and non-Indigenous perspectives. It shows how impact investing can support Indigenous entrepreneurs and contribute to economic reconciliation.

with Shorefast
By Brian Trestad, Wendy Smith, Natalie Slawinski

This case looks at Shorefast, a non-profit revitalizing Fogo Island’s economy through place-based development and the Fogo Island Inn. Students explore the PLACE framework, trade-offs between direct and indirect impact, and how Both/And Thinking informs leadership.