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Gustavson School of Business logo
PhD students, faculty and post-doctoral researchers chat on couches

Research at Gustavson

Part of a young, energetic business school that values innovation, integrative approaches and sustainability, our research program fosters a friendly, non-hierarchical atmosphere that is supportive of our close-knit faculty.

Our research asks fundamental questions, ones that have the potential to shift how we think of business and management. With a commitment to multidisciplinary research, we recognize that management problems rarely occur in isolation and bring this collaborative perspective to complex research topics.

Meet our faculty
Recent publications
Recent grants
Research centres
PhD program
Faculty postings

Highlights

50
FACULTY
full-time instructors & researchers
40
JOURNAL PUBS EACH YEAR
peer-reviewed contributions
0
DEPARTMENT SILOS
collaborate across disciplines

Research that makes a difference

Good research leaves its mark in 1 of 3 areas:

  1. academic circles
  2. research-informed teaching
  3. the day-to-day of practitioners working in organizations

Great research leaves its mark in all 3 areas.

At Gustavson, we aim for great research. Research that makes a difference. Our researchers strive to make meaningful academic contributions through their original, peer-reviewed findings. They look for opportunities to bring their research expertise into the classes they teach, so our students benefit from first-hand, cutting-edge knowledge. And they seek ways to ground research questions in real-world business needs, through partnerships with organizations and people.

Collaborate with us

Gustavson’s values-driven and welcoming research culture is an ideal stepping-stone for career growth.

Post-doctoral fellows

Our faculty members host each post-doctoral fellow, so the first step is to find someone whose expertise and interests align with yours. 

PhD students

The PhD program is a core part of research at Gustavson, with a small, selective cohort admitted every 2 years. 

Visiting scholars

We welcome visiting PhD students, scholars and research seminar speakers to Gustavson every year.

Research stories

A user about to enter a prompt into Perplexity

How AI is about to change your online shopping experience

Gustavson researcher co-authors Harvard Business Review article on the future of digital platforms

Brock Smith and Claudia Smith with their volunteers at Kidovate

From Academic Research to Market Day Excitement

Professors Brock and Claudia Smith on building the next generation of entrepreneurs

Gustavson's Jan Kietzmann, Sarah Zheng and Michael King

Fresh Findings: A Winter 2026 Update on Gustavson Research

Why do some global giants get 'greener' on paper while their actual emissions climb? Our Winter 2026 update dives into that paradox, alongside new findings on deepfake ads and the power of human...

Read more stories.