Research at Gustavson
Part of a young, energetic business school that values innovation, integrative approaches and sustainability, our research program fosters a friendly, non-hierarchical atmosphere that is supportive of our close-knit faculty.
Our research asks fundamental questions, ones that have the potential to shift how we think of business and management. With a commitment to multidisciplinary research, we recognize that management problems rarely occur in isolation and bring this collaborative perspective to complex research topics.
Highlights
Research stories
Fresh Findings: A Winter 2026 Update on Gustavson Research
Why do some global giants get 'greener' on paper while their actual emissions climb? Our Winter 2026 update dives into that paradox, alongside new findings on deepfake ads and the power of human...
More than a party
PhD student Bruna Brito explores how Afro-Brazilian communities behind Carnival organize, create belonging and celebrate resilience
Fresh Findings: A Fall 2025 Update on Gustavson Research & Grants
From high-stakes leadership in orbit to questions about professional identity, Gustavson researchers are exploring a variety of real-world questions. In this update, we’ve highlighted a...
