Experiential videos
About experiential videos
These videos speak to the key messages through the use of testimonials and footage of activities happening in the moment. The goal is to capture authentic accounts of dynamic learning, vital impact and our extraordinary academic environment, in order to reinforce the university's story or promote specific faculties, units and programs.
Examples
A single drop of blood for medical diagnostics
What if you could avoid the dreaded blood test? A research team based at UVic and led by biochemists Terry Pearson and Leigh Anderson is poised to revolutionize medical diagnostics with a new method involving just one drop of blood. Read the story in the Ring: http://ring.uvic.ca/news/just-one-drop-uvic-based-technology-set-revolutionize-standard-blood-tests UVic's YouTube channel: http://youtube.com/uvic University of Victoria: http://uvic.ca
Victoria Hand Project
The "Victoria Hand" is a project of the University of Victoria’s Biomedical Design and Systems Laboratory. Led by Dr. Nikolai Dechev, the Victoria Hand Project (VHP) is a not-for-profit that’s designing and distributing low-cost ($350), high-functioning, upper limb 3D-printed prostheses to people in need. Working with organizations which have established relationships on the ground in Guatemala (Range of Motion Project) and Nepal (Kathmandu Orthopaedic Hospital), Joshua Coutts—BEng ’14—is a research associate for ongoing field trials. The Victoria Hand Project: http://www.victoriahandproject.com/ Biomedical Design and Systems Laboratory: http://web.uvic.ca/~bdsl/ UVic's YouTube channel: http://youtube.com/uvic University of Victoria: http://uvic.caSee more videos from the Video style - Experiential playlist on YouTube.
How to use
Style
In many ways, these videos are the core of the UVic story. While epic video makes the viewer see our stories in a very different and powerful way, experiential video is an invitation to become immersed in the day-to-day richness of UVic programs and people through first-hand storytelling.
Use
To support the university's story and for faculty, unit and program communications and marketing efforts. These videos can be used to promote academic units, to support fundraising efforts and to communicate research.
Process
If an experiential video supports your communications or marketing objective, contact the Video Production and Web Design Coordinator for guidance.
This style of video should be professionally shot, with enough time to plan how to best capture appropriate footage. We recommend attending the Filming the Edge workshop to learn more about process and available resources. All experiential vides should include an Edge video bumper, available from the Video Production and Web Design Coordinator.
What makes a good experiential video?
- Supporting the story: Select stories that support dynamic learning, vital impact and our extraordinary academic environment.
- Immersive: Find a point-of-view that captures authenticity and brings the viewer in.
- On-message: Don't script the subject. Instead, ask questions that evoke answers related to the key messages.
- B-roll: Include caught in the moment footage of activities that support the key messages.
- Time-appropriate: The overall length of the video should be such that it keeps the audience's attention. One to three minutes is recommended.