Technical specs

Alignment for print

Body text should be left-aligned. Headings should be left aligned or centered. Right aligned text should be used sparingly, with creative discretion.

Leading and tracking for print

Body copy leading should follow the "type size plus two" rule. For example, for 12 pt type size, use 14 pt leading. Tracking should not exceed +20 or -10. All caps should be used with discretion.