Advertising in the print edition
Display Advertising sales representative
Bonnie Light
Tel: 250-388-5321
Fax: 250-388-5879
Publication schedule and deadlines
- Sept. 8, 2022
- Oct. 6, 2022
- Nov. 3, 2022
- Jan. 5, 2023
- Feb. 2, 2023
- March 2, 2023
- April 13, 2023
- June 8, 2023
Booking deadline is two weeks prior to publication. Artwork deadline is one week prior to publication.
Ad rate card and technical specs
Advertising policy
See Ring policy page.
Technical Specifications
- Accepted ad file formats: Preference for CMYK press-ready PDFs (embed all fonts) at 150 line screen; or Illustrator saved as an EPS (convert text to outlines). Greyscale is acceptable. No spot colours.
- An EPS saved from another program (Mac or PC) must have all text converted to outlines.
- For electronically submitted photographs, TIFF format is preferred (CMYK or greyscale, 200 dpi). JPEGs saved at maximum quality are acceptable.
- Half-tone screen = 75 lpi.
- Logos should be saved as EPS or TIFF (depending on the type of graphic).
- The Ring uses a five column grid (1 column = 1.875”)
- Ads, photos and logos can be submitted electronically, on disk, or by e-mail.
- A cost estimate to design an ad will be supplied upon request.
Advertisement sizes
| Ad name | Width x height | Cost |
|---|---|---|
| Business card | 3.9” x 2.375” | $110 |
| Small box | 3.9” x 3.75” | $150 |
| Banner | 10” x 2.375” | $175 |
| Short box | 5.93” x 3.75” | $225 |
| Tall box | 3.9” x 7.75” | $275 |
| Big box | 5.93” x 7.75” | $345 |
| Half page (horizontal) | 10” x 7.75” | $450 |
| Full page | 10” x 16” | $900 |
Discounts
- 4-7 issues: 10 per cent discount
- All 8 issues: 20 per cent discount