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MEC rises to the top of the fifth annual Gustavson Brand Trust Index

May 1, 2019 - Media release

The 2019 Gustavson Brand Trust Index indicates consumers view brands positively when a crisis is responded to with honest, authentic remedies. The insight is evidenced by Mountain Equipment Co-op leading this year's ranking. MEC took several positive actions in response to criticism over the lack of diversity of people in their ads.

Read more: MEC rises to the top of the fifth annual Gustavson Brand Trust Index
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Day in the Life: Alicia Kaiser

November 8, 2018 - The Ring

When Alicia Kaiser arrived at UVic in 2007 to pursue her degree in English and professional writing, she didn’t have a clear plan for the future. Eleven years later, she has found her niche as a member of the university's core communications and marketing team, and UVic's first and only digital signage coordinator.

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It all adds up

July 8, 2012 - The Ring

It all adds up for UVic’s marketing researchers. A new bibliometric study from Canadian research group Higher Education Strategy Associates ranked these business school researchers number 1 among all Canadian universities for their research productivity in marketing.

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Marketing shares Webby

June 8, 2011 - The Ring

The UVic Anything Project micro-website was a finalist in the Webby Awards School/University category this year. The project was developed by UVic Marketing and Kaldor Brand Strategy and Design to showcase the aspirations and dreams of UVic students, faculty, staff and alumni.http://anythingproject.uvic.ca/

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CAUCE marketing award

June 8, 2011 - The Ring

The Division of Continuing Studies’ marketing unit will receive an award at the 2011 Canadian Association for University Continuing Education (CAUCE) conference in Toronto this month. The campaign promoting the 12th Annual Current Concepts in Dentistry conference in 2010 has been awarded the top prize in the E-Marketing category. The e-marketing campaign used email and online components to draw 592 dental practitioners to the four-day event on campus in November. Participants from across Canada and the US attended specialist seminars, networked, and brushed up on the latest professional/technological advances, earning up to 28 continuing dental education credits. More info: www.continuingstudies.uvic.ca/28DentalCECredits

Read more: CAUCE marketing award