MEC tops Gustavson brand rankings—again

The Gustavson School of Business has unveiled its third annual analysis of the brands most trusted by Canadians, highlighting how community engagement, relationship management and customer experience influence consumer trust.

The annual Gustavson Brand Trust Index was established to raise awareness of the role trust plays in the minds of consumers when making purchasing decisions, and measures the relationships between brand performance, social equity, trust and advocacy for brands in Canada.

The initiative highlights Gustavson’s goal of educating and championing responsible leadership, part of the vital impact that drives UVic’s sense of purpose as a leading teaching and research hub.

The index uses a statistically representative sample of 6,560 consumers to score 294 Canadian companies and brands. It measures the performance of brands and companies in 26 industry sectors on a range of brand value measures.

Canada’s Top 10 Most Trusted Brands for 2017 are:

• Mountain Equipment Co-op
• Canadian Automobile Association
• Costco Wholesale
• Fairmont Hotels & Resorts
• IKEA
• Chapters/Indigo
• President’s Choice
• Interac
• Cirque du Soleil
• WestJet