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Christian Van Buskirk

Christian Van Buskirk from the Gustavson School of Business

Assistant Teaching Professor

Office: BEC 262 250-472-4845
BCom, Management, Thompson Rivers University; MBA, Entrepreneurship, University of Victoria; CACE, University of Victoria, PIDP, Vancouver Community College
Area of expertise:
Customer experience management, services marketing, customer relationship management, customer loyalty, destination marketing, observational marketing research, regenerative tourism, sustainability certification, sustainability coaching/consulting


Christian Van Buskirk brings over 25 years industry experience in the private and public sectors to his position as assistant teaching professor at Gustavson, ranging from marketing and coordinating province-wide tourism initiatives to owning and operating a destination marketing organization (DMO) and customer experience management consulting business. Christian has worked with both for-profit and not-for-profit organizations to create and execute marketing and management initiatives in areas including experience management, observational research, branding and marketing communications.

Christian joined Gustavson in 2014 and teaches in all levels of the business school, from first to fourth year as well as in our MBA program. He teaches several courses in the area of marketing and management. He was the recipient of the Gustavson School of Business Excellence in Teaching Award in 2020.

Most recently, Christian has been involved in community-based tourism skills and tourism entrepreneurship skills training as well as sustainable tourism education. Christian acts as the North American representative on a 3-year project, funded by the LEGO Foundation as part of the United Nations-supported initiative, Principles of Responsible Management in Education (PRME). As part of this pedagogy expert team, he collaborates with a global education community to develop a “Playbook” of teaching materials and instructional strategies that will give educators effective ways to teach sustainable, responsible management to business students.


Courses taught

  • Marketing Management (MBA)
  • Customer Experience Management (MBA)
  • Marketing in a Connected World (MBA)
  • Introduction to Business Decision-Making (BCom)
  • Organizational Behaviour (BCom)
  • Fundamentals of Marketing (BCom)
  • Leading People and Organizations 1 (BCom)
  • Marketing Principles and Management (BCom)
  • Customer Experience Management (BCom)
  • NW-ACE Trades-based, Marketing (Executive Programs)
  • MW-ACE Marketing Communications (Executive Programs)
  • Thompson Okanagan Tourism Association (TOTA) Tourism Skills Training Program (Executive Programs)
  • Thompson Okanagan Tourism Association (TOTA) Agri-Tourism Entrepreneurship Skills Training Program (Executive Programs)

Awards & grants

Recognition & awards

  • 2019-2020 - Peter B. Gustavson School of Business Teaching Excellence Award

  • 2010 - MBA Student Leadership and Citizenship Award

  • 2010 - Best Student in Entrepreneurship Specialization Award, University of Victoria

  • 2010 - UVic MBA Dean's List, University of Victoria

  • 2007 - MBA Entrance Scholarship

  • 2000 - Tourism Victoria Award, Camosun College

  • 2000 - COTA/Pat Corbett Bursary