University unveils Strategic Enrolment Management Plan

The university’s inaugural Strategic Enrolment Management (SEM) Plan was unanimously approved by Executive Council and brought to Senate and Board of Governors for information in March 2019. The plan—which aligns student enrolment goals with UVic’s Strategic Framework and other key institutional initiatives—is now available at

“We are very pleased to be launching our SEM plan, following a year of productive work and extensive consultations with our community,” says Vice-President Academic and Provost Valerie Kuehne. “The plan positions the university to achieve our enrolment priorities well into the future, and lays out a clear pathway for reaching our goals.”

During 2018, members of the Enrolment Management Working Group and four committees—graduate recruitment and retention; undergraduate recruitment and conversion; undergraduate student retention and success; and data analysis and benchmarking—worked with AACRAO Consulting, SEM leaders in North America, to develop the plan’s six goals, supporting strategies and implementation tactics. The plan aims to maintain student enrolment at about the current size, while optimizing resources.

“The engagement of faculty and staff was integral to the development of our SEM plan,” says AVP Student Affairs Jim Dunsdon. “We’re looking forward to the implementation phase, and working together to support student recruitment, retention and success in the years ahead.”

As part of the campus engagement strategy for the plan’s implementation, a series of presentations will occur throughout April and May prior to the official launch of the plan in May 2019. A copy of the presentation outlining the high-level implementation strategy is available on the SEM website.

During 2019, a five-year implementation plan and committee structure will be developed.

An annual SEM summit will continue to advance the plan and provide an opportunity to report on implementation progress to the UVic community.


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Keywords: administrative

Publication: The Ring

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