UVic's Marketing Researchers Score No. 1 Ranking

UVic Gustavson School of Business scholars can add another mark of excellence to their research record. A new bibliometric study from Canadian research group Higher Education Strategy Associates ranked them Number 1 among all Canadian universities for their research productivity in marketing.

Bibliometrics is an area of research in the library and information sciences whose purpose is to trace citation patterns in scholarly fields.

“This ranking is very welcome news for our scholars who put a tremendous amount of effort into their research and are leaders in their fields of expertise,” says Dean of Business Dr. Ali Dastmalchian. “They create new insights into all aspects of business and bring that knowledge into the classroom and share it widely with the community through their publishing efforts.”

The association measured the number of publications produced by a researcher against the number of times the papers are cited in other scholarly journals. This scoring helps identify the impact of the research and influence of the researcher as well as to identify the relationships between the authors and their works. For the first time, outcomes have been aggregated to the discipline and to the university level, which has resulted in these rankings released June 13.

Gustavson faculty members researching in the field of marketing include: Drs. David Boag (marketing strategy), Mark Colgate (service excellence), Saul Klein (global business and international marketing), Linda Shi (global account management), Brock Smith (new venture marketing, marketing strategy, and relationship marketing), and Steve Tax (service failure and recovery, service design, customer performance and service networks).

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