It all adds up

It all adds up for UVic’s marketing researchers. A new bibliometric study from Canadian research group Higher Education Strategy Associates ranked these business school researchers number 1 among all Canadian universities for their research productivity in marketing.

Bibliometrics is an area of research in the library and information sciences that traces citation patterns in scholarly fields. The association measures the number of publications produced by a researcher against the number of times the papers are cited in other scholarly journals. This scoring helps identify the impact of the research and the influence of the researcher as well as identifying the relationships between the authors and their works. For the first time, outcomes have been aggregated to the discipline and to the university level, which has resulted in these rankings released June 13. Gustavson faculty members researching in the field of marketing include: Drs. David Boag (marketing strategy), Mark Colgate (service excellence), Saul Klein (global business and international marketing), Linda Shi (global account management), Brock Smith (new venture marketing, marketing strategy, and relationship marketing), and Steve Tax (service failure and recovery, service design, customer performance and service networks).