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MEC rises to the top of the fifth annual Gustavson Brand Trust Index

May 1, 2019 - Media release

The 2019 Gustavson Brand Trust Index indicates consumers view brands positively when a crisis is responded to with honest, authentic remedies. The insight is evidenced by Mountain Equipment Co-op leading this year's ranking. MEC took several positive actions in response to criticism over the lack of diversity of people in their ads.

Read more: MEC rises to the top of the fifth annual Gustavson Brand Trust Index