Digital Marketing Bootcamp

What you will learn

Course overview

This bootcamp, in partnership with Alacrity Canada, gives you the skills you need to succeed in digital marketing. You'll gain expertise in areas such as search engine marketing, social media and content marketing. Expert mentors guide you through current tools, trends and best practices.

Learning outcomes

This bootcamp equips you with the skills to:

• build your brand
• create an effective digital marketing strategy
• improve your website
• run online and social media ads
• generate leads
• attract customers
• increase revenue

Course content

We'll cover the following content areas:

• Unit 1 – Intro to digital marketing
• Unit 2 – Search engine optimization
• Unit 3 – Content strategies
• Unit 4 – Google Ads
• Unit 5 – Landing pages, Google Analytics & Tag Manager
• Unit 6 – Facebook advertising
• Unit 7 – lnstagram, press releases
• Unit 8 – Conversion rate optimization, affiliate & influencer marketing

Please contact our account executive for more detailed information on the syllabus for each topic.

Topics covered

This course will teach you:

• social media marketing
• search engine optimization (SEO)
• paid advertising
• email marketing
• copywriting
• branding
• website and landing page creation
• conversion rate optimization
• podcasting

These skills will help you solve real marketing challenges and reach your business or career goals.

Who should attend

The Digital Marketing Bootcamp is for:

• aspiring marketers: people that are new to digital marketing and want to build a strong foundation
• career changers: professionals from different backgrounds looking to transition into the digital marketing field and who require the fundamental knowledge to start their new career path
• freelancers: independent consultants looking to expand their service offerings by adding digital marketing to their skill set
• marketing assistants and coordinators: entry-level marketing professionals who want to build their skills in digital marketing concepts and techniques
• marketing enthusiasts: people with a keen interest in marketing who want to gain practical skills and insights to pursue a career in digital marketing
• small business owners: people looking to grow their online presence and reach a wider audience 
• small- to medium-sized business team members: team members of smaller businesses responsible for marketing efforts without formal training
• students and recent graduates: college or university students and recent graduates interested in entering the marketing industry

Fees & cancellations

Cost: $850 (plus tax)

Tuition includes all course materials and a certificate of completion.

Team savings*:

• save 10 per cent per registrant with a group registration: 3 or more people from the same organization registering at the same time

Space is limited so register today!

*Discounts cannot be combined with any other discount or special offer.

Cancellations

Refunds can be provided for program cancellations if received prior to the program being initiated. No refunds will be provided after program start. 

Instructors

Learn from over 40 industry experts working across the digital marketing industry.

Delivery

• pre-recorded, high-definition video lessons
• learn at your own pace, on your own schedule

Register now