GBTI Highlights 2022
Using but losing: Trust in dominant tech businesses is eroding
Gustavson Brand Trust Index 2022 Full Report
Dean's Message
Reflecting on the 8th annual edition of the GBTI. Read more
Methodology
How we conduct our study.
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Market Evolution
The market evolution of brand trust.
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Executive Summary
An overview of brand trust in 2022.
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A&W: Sustainable Practices
How A&W builds trust through sustainable practices.
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Descending Airline Trust
Two years on, airline trust is still being affected by the pandemic. Read more
Privacy & Data
Which brands were most protective with their customer privacy and data? Read more
Rogers' Controversy
Did the Rogers family feud affect consumer trust?
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Keurig: Misleading Claims
Keurig lost trust following misleading claims on recycling of its K-CUPs. Read more
Employee Treatment
Which brands cared for their employees during the pandemic? Read more
Spotify: Misinformation
Is Joe Rogan responsible for Spotify's eroding trust?
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Telus Supports Vulnerable
Telus has put more than $150 million toward COVID-19 relief. Read more
2022: Climbers & Sliders
Some brands recovered lost trust, while others fell out of favour. Read more
