GBTI Highlights 2022
Using but losing: Trust in dominant tech businesses is eroding

Gustavson Brand Trust Index 2022 Full Report
Dean's Message

Reflecting on the 8th annual edition of the GBTI. Read more
Methodology

How we conduct our study.
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Market Evolution

The market evolution of brand trust.
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Executive Summary

An overview of brand trust in 2022.
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A&W: Sustainable Practices

How A&W builds trust through sustainable practices.
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Descending Airline Trust

Two years on, airline trust is still being affected by the pandemic. Read more
Privacy & Data

Which brands were most protective with their customer privacy and data? Read more
Rogers' Controversy

Did the Rogers family feud affect consumer trust?
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Keurig: Misleading Claims

Keurig lost trust following misleading claims on recycling of its K-CUPs. Read more
Employee Treatment

Which brands cared for their employees during the pandemic? Read more
Spotify: Misinformation

Is Joe Rogan responsible for Spotify's eroding trust?
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Telus Supports Vulnerable

Telus has put more than $150 million toward COVID-19 relief. Read more
2022: Climbers & Sliders

Some brands recovered lost trust, while others fell out of favour. Read more