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Gustavson Brand Trust Index Videos

Please note that 2023 is the final year of the Gustavson Brand Trust Index. While there will not be a new report available this year, our website will remain accessible until August 1, 2024. We appreciate the incredible engagement over the Gustavson Brand Trust Index’s successful 8 years.

Questions? Please contact gustavsontrust@uvic.ca.

What Is the Gustavson Brand Trust Index?

Dr. Saul Klein Talks About Key Insights From The 2019 Gustavson Brand Trust Index

Dr. David Dunne Talks About The Importance of Values-Based Trust

Dr. Linda Shi Talks About the Methodology of the Gustavson Brand Trust Index

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