Brand Trust in the News: March 11 – 18

Move over millennials: The most influential demographic is ‘mass market women’

March 11, 2019 – The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research. TI Media, the publisher behind household magazine brands Woman, Woman’s Own and Good to Know, has unveiled the results of its flagship ‘Heart of Britain’ research for 2019, which reveals a number of newfound insights about the audience commonly labelled as ‘mass-market women’ (MMW). Read more in Netimperative

10 Key Principles to Drive Customer Decisions Today

March 11, 2019 – Business brand trust begins with customer empathy. Empathy is about being fully engaged with your customers, through interactive social media, and taking the time to listen to real customers face-to-face. You have to demonstrate common ground and shared values with your customers over the entire customer experience. Read more in Alley Watch.

In brands and blockchains we trust

March 13, 2019 – It takes many years to build a trusted brand but just a few short days or weeks to damage that trust. But blockchain might be the answer. Christian Purser, CEO at Interbrand London, explores how brands looking to build Trust 2.0 will be scaling this approach to growth in TRANSFORM magazine. Read more in Hall & Partners.

The Five Principles of Trust Building

March 14, 2019 – It used to be that the biggest brand in the category was the target for all sorts of social, ecological and ethical issues. Today, big brands are changing this pattern as big brands face the issues and stand up for what they wish to stand for: in other words, acting like a leader, leading by example. Case in point: Panera Bread. There are five principles of Trust Building and Panera Bread is hitting on all five cylinders. Read more in Forbes.

The Psychology of an Online Shopper: Why Merchants Must Prioritise Security

March 18, 2019 – Research by the Centre for International Governance Innovation (CIGI) revealed that 52% of online shoppers are concerned about their online privacy and 81% say cybercriminals are the primary source of this concern. As a result, consumers are becoming more security conscious when it comes to shopping online, meaning online retailers cannot afford to rest on their laurels and ignore consumer demand for enhanced safety. However, merchants are faced with the challenge of responding to customer demand and maintaining a security safe environment, while fighting to attract loyal customers and keep up with the competition. Read more in The Fintech Times.

Archive 

March 2019

March 4 - March 11: As consumer skepticism grows, will the banks bounce back, or will competitors triumph? Is plastics campaign by retailers paying dividends in consumer trust? To learn about these and more on the brand trust news, get your weekly digest here.

February 2019

February 11 -18: As consumer scepticism grows, will the banks bounce back, or will competitors triumph? Brand Keys 2019 Customer Loyalty Engagement Index: Verified Trust = Brand Success. Plastics campaign by retailers is paying dividends in consumer trust. 

February 4 -11: Consumer expectations for trust increased across all product and service categories and brands by an average of 250% YOY, while consumer concern over privacy, security and brand transparency have reached a “tipping point.” 

January 28 - February 4: The brand turst news headlines featured are as follows: New Air France CEO Brings Customer-Service Savvy; Consumer Trust in Broadcasters: Higher and Higher; Tech Giant Huawei Faces 23 Felony Charges Plus A Huge Loss In Consumer Trust; Loyalty Advantage Now Favoring Digital Banks and Big Tech Firms; and Building Trust in the Fintech Revenue Model

January 2019

January 21-28: Explore the world of brand trust. This week's news digest features a study that shows a massive 250% shift in public expectation for brands to be trustworthy with their data as well as an interview on the Fifth Industrial Revolution and how it is about trust, values and saving the planet. All these and more in our weekly news digest.

January 14-21: Are interested in exploring the world of brand trust. This week's news digest features The 2019 Edelman Trust Barometer's new findings and Apple's Tim Cook calls for privacy bill with right to delete
dat. All these and more in our weekly news digest.

January 7-14: What's happening in the world of brand trust? Explore how blockchain-based product labels could build consumer trust in our food system, what America’s 14 most trusted brands are, J&J's handling of its talc crisis, and more in our weekly news digest.

January 1-7: "Let’s face it, consumers don’t trust brands. Most people view companies like faceless enemies; they’re just out to make money; they’re just telling us what we want to hear." To learn about how you can 'humanize' your brand and more, read our weekly news digest.

December 2018

December 24 - 31: Unlike fellow tech giant Facebook, which has struggled as it was forced to reckon with its own scandals this year, Amazon is still thriving. To learn about how tech giants can regain our trust in 2019 and other news in the world of brand trust, read our weekly news digest. 

December 17 - 24: Consumers turn to social media for personal interactions and that includes brands. Marketers will need to earn and maintain trust, while remaining agile to new sharing formats on social, according to Hootsuite’s annual trends report. To learn about this and other news in the world of brand trust, read our weekly news digest. 

December 10 – 17: 75 percent of US consumers said that they would stop doing business with a company if they received poor customer support or had a bad experience. To learn more about this and other news in the world of brand trust, read our weekly news digest.

December 3 – 10: 78 percent said they’re more inclined to view a company in a favorable light when a crisis is followed with the appropriate response. To learn about other news in the world of brand trust, read our weekly news digest.

November 2018

November 26 - December 3: 78 percent said they’re more inclined to view a company in a favorable light when a crisis is followed with the appropriate response. Explore this and more in this week’s brand trust news digest.

November 19 - 26: A recent study shows politeness in language influences attitudes toward a brand. A new survey finds that local television is the most trusted source of news. To learn about other news in the world of brand trust, read our weekly news digest. 

November 12 - 19: A recent study shows that brand loyalty isn’t dead, it’s just complicated. David Goldsmith explains how to choose micro-influencers that can build brand trust. To find out more about the news in the world of brand trust, read our weekly news digest.

November 5 - 12: “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. To find out more about the news in the world of brand trust, read our weekly news digest.

October 2018

October 29 – November 5: 82% of searchers choose a familiar brand for the first click. How can brands maintain authenticity when people are questioning the very nature of truth? To explore all these and other news in the world of brandtrust, read our weekly news digest. 

October 22 – 29: 8 out of 10 UK consumers say that “trust” is essential on choosing where they shop. Mountain Equipment Co-op (MEC) apologizes for the lack of minorities in its advertisements. Explore other news in the world of brand trust.

October 15 – 22: Coca-Cola is met with resistance from its younger target demographics. The PayPal brand name brings trust to small online retailers. Explore other news in the world of brand trust.

October 8 – 14: Read the brand trust stories from insurance, travel, technology, blockchain, apparel, and sportswear sectors

October 1 – 7: Explore what's happening in the world of brand trust. Read the stories from trust in finance, social media, entertainment, and sportswear sectors

September 2018

September 17 – 23: What's happening in the world of brand trust? Explore stories from trust in franchising, journalism, social media, and travel sectors

September 24 – 30: Explore stories from trust in technology, social media, digital marketing and cybersecurity sectors