Brand Trust in the News: December 10 - 17

Consumers Still Trust Big Brands Despite Data Breaches

December 11, 2018 – Janrain polled 1,000 UK adults as part of its Consumer Attitudes Toward Data Privacy and Security Survey and found that most consumers are still willing to part with their personal information if it can somehow benefit them. While big internet companies like Google and Facebook remain among the least trusted businesses, a large number of respondents put the most faith in pharmaceutical and travel companies including airlines. Read more in UK Tech.

A Question of Trust: Consumer Confidence and Trust in Machine Learning Is Rising

December 12, 2018 – We recently polled 2,000 UK consumers for the ‘Managing Consumer Anxiety In The Age Of Machine Learning’ Report, which showed that despite 40% of respondents finding the concept of Machine Learning ‘scary’, more than half (52%) valued the increased productivity and efficiency that it delivers and a third (32%) were confident about businesses using the technology. Read more in Business Computing World.

How to Build Customer Loyalty in Any Industry

December 12, 2018 – Customers that trust a brand are loyal to that brand. Trust can be tricky — it takes effort and time to build, and it can also be lost in a moment if the brand suffers a misstep. Chipotle is a perfect example. It built a great brand, but a series of food-related illnesses brutally damaged its relationship with its customers, and repairing that relationship has been a long road. Read more in Forbes.

Consumer Trust - The Glue between Business Win Customers

December 14, 2018 – Miami, FL-based customer experience management company Sitel Group has released its 2018 CX Index Report Index. Three quarters (75 percent) of US consumers said that they would stop doing business with a company if they received poor customer support or had a bad experience. Half of consumers (50 percent) say they have stopped doing business with a brand in the past year due to a negative customer experience. Read more in Vietnam News.

Johnson & Johnson’s Stock Slammed After Report It Knew of Asbestos in Baby Powder

December 14, 2018 – Shares of Johnson & Johnson tumbled Friday, after a Reuters report that the drug and consumer-products company knew for decades that its baby talcum powder was contaminated with asbestos, a known carcinogen, that is alleged to have caused cancer in thousands of its customers. Eric Schiffer, Chief Executive of The Patriarch Organization and Reputation Management Consultants, agreed. “The news decimates J&J’s brand trust and loads it with colossal liabilities from blistering mad parents and users of its baby powder,” he said in emailed comments. “It won’t be the death knell, but it will bring them to their knees with those who trusted J&J.” Read more in Market Watch.

 

Archive 

December 2018

December 3 – 10: 78 percent said they’re more inclined to view a company in a favorable light when a crisis is followed with the appropriate response. To learn about other news in the world of brand trust, read our weekly news digest. 

November 2018

November 26 - December 3: 78 percent said they’re more inclined to view a company in a favorable light when a crisis is followed with the appropriate response. Explore this and more in this week’s brand trust news digest.

November 19 - 26: A recent study shows politeness in language influences attitudes toward a brand. A new survey finds that local television is the most trusted source of news. To learn about other news in the world of brand trust, read our weekly news digest. 

November 12 - 19: A recent study shows that brand loyalty isn’t dead, it’s just complicated. David Goldsmith explains how to choose micro-influencers that can build brand trust. To find out more about the news in the world of brand trust, read our weekly news digest.

November 5 - 12: “Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. To find out more about the news in the world of brand trust, read our weekly news digest.

October 2018

October 29 – November 5: 82% of searchers choose a familiar brand for the first click. How can brands maintain authenticity when people are questioning the very nature of truth? To explore all these and other news in the world of brandtrust, read our weekly news digest. 

October 22 – 29: 8 out of 10 UK consumers say that “trust” is essential on choosing where they shop. Mountain Equipment Co-op (MEC) apologizes for the lack of minorities in its advertisements. Explore other news in the world of brand trust.

October 15 – 22: Coca-Cola is met with resistance from its younger target demographics. The PayPal brand name brings trust to small online retailers. Explore other news in the world of brand trust.

October 8 – 14: Read the brand trust stories from insurance, travel, technology, blockchain, apparel, and sportswear sectors

October 1 – 7: Explore what's happening in the world of brand trust. Read the stories from trust in finance, social media, entertainment, and sportswear sectors

September 2018

September 17 – 23: What's happening in the world of brand trust? Explore stories from trust in franchising, journalism, social media, and travel sectors

September 24 – 30: Explore stories from trust in technology, social media, digital marketing and cybersecurity sectors