Trust in the news

"We knew we needed to completely rebuild brand trust."

June 20, 2018 - Samsung CMO Marc Mathieu on Samsung's biggest ever brand crisis.

Island Voices: Trust plays a vital role in the economy

June 04, 2018 - Gustavson dean Saul Klein explores the possibility for brand's to recover when they lose consumers' trust.

In ranking of Canada’s most valuable brands, this widely criticized company is still growing

May 24, 2018 - Tim Hortons' ranking in the Gustavson Brand Trust Index is referenced in a story on the brand's continued growth, hits to its reputation.

Tim Hortons grows amid criticism

May 24, 2018 - The Financial Post highlights how despite the recent bad press, Tim Hortons revenue rose by 2.1 per cent in the last quarter as it added more locations in markets around the world. Read more in the Financial Post.

The Tim Hortons brand is badly broken. Here’s how to fix it

May 18, 2018 - Macleans highlights Tim Hortons' free fall in Gustavson Brand Trust Index as an indicator of the brand's recent struggles

Live on CTV National News: Saul Klein discusses results of the 2018 Gustavson Brand Trust Index

May 1, 2018 - Gustavson dean Saul Klein explores the results of the Gustavson Brand Trust Index with CTV News' Merella Fernandez. Read more about the results and watch interview at CTV News.

Fourth annual Gustavson Brand Trust Index reveals trends among Canada’s most trusted brands

May 1, 2018 - Gustavson has unveiled the fourth annual analysis of the brands most trusted by Canadians, highlighting how shared values, relationship management and customer experience influence consumer trust.

Walmart ramping up their zero food waste program

April 19, 2018 - Walmart ramping up their zero food waste program.

Rogers e-mail service terms allow access to users’ contacts, raising privacy concerns

April 20, 2018 - Rogers amending their terms of service to highlight the fact that they scour individuals’ messages to target of advertising.

CBC reportedly paying male hosts more than female ones

April 19, 2018 - CBC reportedly paying male hosts more than female ones.