Brand Trust in the News: October 8 - 14

Insurance Industry in Best Position to Advance Consumer Trust in Automated Driving

October 9, 2018 – While the race to automated vehicles picks up speed, a new survey reveals consumer are skeptical of the technology and the safety claims of its advocates, a new survey finds. Also, the insurance industry may be in the best position to answer consumer questions about safety of automated vehicles and smooth the road to their acceptance. Read more in Insurance Journal.

Consumer Trust in Review Sites Like TripAdvisor Falls By 25%

October 10, 2018 – Trust in review sites such as TripAdvisor has fallen by a quarter in the past year, according to the travel association, ABTA. In its Holiday Habits 2018 report, ABTA’s research shows that only two in five (39 per cent) of prospective travellers “trust in review sites for information and inspiration”. Read more in Independent.

Google’s Newest Products Are the Company’s Gateway to Gain Consumer Trust

October 10, 2018 – During Google’s annual hardware event, the company’s newest products weren’t the only focus for the company. As various executives walked the stage, they each reiterated the same key point: The tech giant thinks it’s taking consumer privacy more seriously than any other company out there. Read more in Adweek.

The Secret of Consumer Trust 

October 11, 2018 – The most important currency in the future of our economy is trust. Trust creates brand loyalty. It’s how companies like Walmart, CVS, Nike, Google, Apple and Fidelity, have created trillions of dollars in value. Read more in Coin Announcer.

How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

October 12, 2018 – Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency. To love a brand and its products, consumers first need to understand its personality, its products and what it stands for. Read more in PSFK.



October 2018

October 1 – 7: Explore what's happening in the world of brand trust. Read the stories from trust in finance, social media, entertainment, and sportswear sectors

September 2018

September 17 – 23: What's happening in the world of brand trust? Explore stories from trust in franchising, journalism, social media, and travel sectors

September 24 – 30: Explore stories from trust in technology, social media, digital marketing and cybersecurity sectors