Christian Van Buskirk

 Christian Van Buskirk
Assistant Teaching Professor


BCom, Management, Thompson Rivers University; MBA, Entrepreneurship, University of Victoria; CACE, University of Victoria, PIDP, Vancouver Community College

Office: BEC 262


  • Customer experience management
  • Services marketing
  • Customer relationship management – customer loyalty
  • Destination marketing
  • Observational marketing research

Christian Van Buskirk brings over 25 years industry experience in the private and public sectors to his position as Assistant Teaching Professor at Gustavson, ranging from marketing and coordinating province-wide tourism initiatives to owning and operating a destination marketing organization (DMO) and customer experience management consulting business. Christian has worked with both for-profit and not-for-profit organizations to create and execute marketing and management initiatives in areas including experience management, observational research, branding and marketing communications.

Specializing in marketing and management topics, Christian teaches a wide range of undergraduate courses as well as in the MBA program. His prior experience includes teaching at private post-secondary institutions, in federally and provincially-funded employability programs for marginalized populations and multi-barriered participants, in Provincial Government training programs and at Camosun College.

Recognition & Awards


Peter B. Gustavson School of Business Teaching Excellence Award


MBA Student Leadership and Citizenship Award

Best Student in Entrepreneurship Specialization Award, University of Victoria

UVic MBA Dean's List, University of Victoria

2007 MBA Entrance Scholarship

Tourism Victoria Award, Camosun College

COTA/Pat Corbett Bursary

Courses Taught

  • Marketing Management (MBA)
  • Customer Experience Management (MBA)
  • Marketing in a Connected World (MBA)
  • Introduction to Business Decision-Making (BCom)
  • Organizational Behaviour (BCom)
  • Fundamentals of Marketing (BCom)
  • Leading People and Organizations 1 (BCom)
  • Marketing Principles and Management (BCom)
  • Customer Experience Management (BCom)
  • NW-ACE Trades-based, Marketing (Executive Programs)
  • MW-ACE Marketing Communications (Executive Programs)
  • Thompson Okanagan Tourism Association (TOTA) Tourism Skills Training Program (Executive Programs)
  • Thompson Okanagan Tourism Association (TOTA) Agri-Tourism Entrepreneurship Skills Training Program (Executive Programs)