Dr. Saul Klein

Dr. Saul Klein
Dean and Professor


BA in Economics, Hebrew University of Jerusalem; MBA and PhD in Marketing, University of Toronto

Office: BEC 254


  • Global business
  • Strategic alliances
  • Marketing strategy
  • Emerging markets
  • Market entry modes
  • Competition policy

Dr. Saul Klein serves as Dean at the Gustavson School. Saul joined the business faculty in 2001 to teach and research in the area of international business. Before taking on the deanship in 2012, he served as champion of the International Business specialization, and directed and oversaw a significant expansion of the school’s Executive Programs.

As Dean, Saul focusses his energies on enhancing the reputation and expanding recognition of the business school. To that end, he concentrates on differentiating the business school from its competitors and sharpening its global positioning. The school enjoys full five-year accreditations from both EQUIS and AACSB, a distinction earned by only 65 of the more than 15,000 business schools world-wide. He is building additional partnerships to leverage the school’s emphasis on social and sustainable values and its areas of specialization — entrepreneurship, international business and service management. He has spearheaded the development of the Gustavson Brand Trust Index as a way to highlight the School’s role in promoting responsible leadership.

As a researcher, Saul’s primary research interests are in the areas of marketing management, marketing strategy, global business, and international marketing. He has a particular interest in issues relating to global competitiveness in emerging markets. His research has primarily been about how firms can enhance their competitiveness in international markets. In particular it tries to show how firms from emerging markets can, and are, reshaping global competition and how they build on the strengths that they have acquired at home.

Prior to joining UVic, he was the SA Breweries Professor of International Business at Wits Business School in South Africa. Previously, he was senior fellow in Marketing in the Postgraduate School of Management at the National University of Singapore. He has taught at Wake Forest University and Northeastern University in the United States, and has been a visiting professor in the Graduate School of Management at the University of Melbourne in Australia.

Klein, S. & Wocke, A. (2013). Netcare’s international expansion. In J.T. Lawrence & P.W. Beamish (Eds.), Globally responsible leadership: Business according to the UN Global Compact. pp. 235-261. London. UK.: Sage Publishing.

Klein, S. (2011). Vancity: Doing good, doing well. In R. Daft, & A. Armstrong (Eds.), Organization Theory and Design. Independence, KY: Cengage. (2014).

Klein, S. (2010). Vancity: Doing good, doing well. Ivey ID: 9B10M069. London, ON: Ivey Publishing.

Klein, S. & Wocke, A. (2009). Netcare’s international expansion. Ivey ID: 9B09M005, London, ON: Ivey Publishing.

Klein, S. & Wocke, A. (2009). The protective incubator and the growth of South African MNEs. Journal of International Management, 51(4), 341-354.

Klein S. & Wocke, A. (2007). Emerging global contenders: The South African experience. Thunderbird International Business Review, 13(3), 319-337.

Pangarkar, N. & Klein, S. (2004). The impact of control on international joint venture performance: A contingency approach. Journal of International Marketing, 12(3), 86-107.

Klein, S. & Steadman, I. (2004). Management and transformation in a transition economy: Lessons from the Chinese experience. Journal of Applied Management and Entrepreneurship, 9.

Klein, S., & Mitchell, C. (2003). South African breweries and the Miller acquisition: A risk worth taking? No. 303-219-1. Johannesburg, SA: Wits Business School Case Centre.

Klein, S. & Wocke A. (2002). The implications of South Africa’s skills migration policy for country competitiveness. Development Southern Africa, 19(4), 441-454.

Pangarkar, N. & Klein, S. (2001). The Impacts of alliance purpose and partner similarity on alliance governance. British Journal of Management, 12(4), 341-353.

  • Peter B. Gustavson School of Business, Excellence in Teaching Award (2005)
  • Wits Business School, Best Teacher Award (2000)
  • International Business Environment (MBA 570)
  • International Business Specialization (MBA)
  • Multiple executive programs at Gustavson School of Business, University of Victoria and Gordon Institute of Business Science, University of Pretoria