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Dale Ganley

Dale Ganley of the Gustavson School of Business

Assistant Professor

Office: BEC 442
BA in Mathematics, Cornell University; MS in MIS, Boston University; MA in Economics, University of Arizona; PhD in MIS, University of California
Area of expertise:
Information technology and global economics, global social information networks and network mechanisms, diffusion of computing in the global context, trade and policy mechanisms on computing in developing environments


Dr. Dale Ganley teaches management information systems (MIS) with the Gustavson School of Business and serves as the faculty advisor to the JDC West (Jeux de Commerce O’uest) competition for Gustavson Bachelor of Commerce students. Besides teaching foundations in MIS, she also offers a business analysis class to assist students in developing and enhancing their problem-solving, analytical and presentation skills.

Her current research focus is in the area of electronic markets and online communities, and she is a specialist in the phenomena of global social information networks and resulting online communities. Dale uses network theories to examine the structure and management of online communities to better understand the power and influence of this 21st century organizational trend. She is also investigating network analysis for market prediction tools, specifically in sports markets. The sports environment serves as a laboratory for observing complex human interactions and as a platform for modelling possible behavioural outcomes.

Dale has more than 15 years of information systems and telecommunications industry experience, and before joining UVic, she taught at Michigan State, UC Irvine and the University of Arizona.


Courses taught

  • Introduction to Management Information Systems (BCom)
  • Selected Topics in Management: Business Analysis (BCom)

Selected publications

Journal publications

Moser, C., Ganley, D., Groenewegen, P. (2013). Communicative behaviour as social structures in the online community of cake bakers – of team players and storytellers. Information Systems Journal,23(6), 551-567.

Ganley, D. (2011). Social motivations to pay for services: Lessons from virtual communities. Electronic Markets21(3), 177-184.

Dewan, S., Ganley, D. & Kraemer, K. (2010).  Complementarities in the diffusion of personal computers and the internet: Implications for the global digital divide information systems research.  Information Systems Research, 21(4), 925-940.

Ganley, D. & Lampe, C. (2009).  The ties that bind: The brokerage principle in online communities.  Decision Support Systems, 6(3), 266-274.