The Gustavson Brand Trust Index

 

Gustavson Brand Trust Index

The results are in!

Which are Canada's 2019 Top 10 most trusted brands?

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Gustavson Brand Trust Index

Reflections on trust

Expert insight: Gustavson dean Saul Klein discusses the results of the 2019 Gustavson Brand Trust Index. 

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Gustavson Brand Trust Index

Trust & the Consumer

Expert Insight: Dr. David Dunne discusses the importance of values-based trust

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Gustavson Brand Trust Index 2019

The Gustavson Brand Trust Index (GBTI) measures Canadian consumers’ opinions about corporate and product brands across various categories. 

The GBTI evaluates responses from Canadians to assess consumer levels of brand trust and what causes them to recommend a brand to their friends and family. The team behind the GBTI found that Canadian consumers closely link brand trust with consumer advocacy. The responses are indexed to provide rankings for the brands nationally, by category, gender, age, region and income.

The 2019 Gustavson Brand Trust Index measured opinions of over 7200 Canadian consumers on 313 national brands, across 26 different product categories.

View the FULL 2019 REPORT of Rankings & Insights