The Gustavson Brand Trust Index team leaders

Please note that 2023 is the final year of the Gustavson Brand Trust Index. While there will not be a new report available this year, our website will remain accessible until August 1, 2024. We appreciate the incredible engagement over the Gustavson Brand Trust Index’s successful 8 years.

Questions? Please contact

Dr. Saul Klein, Professor of International Business, Gustavson School of Business

Dr. Saul Klein has had a broad-ranging career spanning developing, developed and transition countries. He specializes in the areas of marketing strategy, global business and international marketing.  His research focuses on the global competitiveness of emerging market firms and he has provided consulting assistance to over 50 different organizations in these areas in Canada, the USA, Singapore and South Africa. He has also led strategic planning workshops for a variety of organization in different sectors. Klein serves on the boards of the National Consortium for Indigenous Economic Development (Canada), the Mediterranean Entrepreneurship Development and Innovation (Tunisia) and on the International Advisory Committees of UIBE and Beijing Jiaotong Universities (China).

Dr. David Dunne, Professor, Gustavson School of Business

Dr. David Dunne joined the Gustavson School of Business in 2014. His research explores how designers apply in-depth user research and creative thinking methods to "wicked problems"; critical, chronic problems in society and business with no clear start or end point, problems in the health care system for example. His research has been published in business and design journals, including Harvard Business Review and Academy of Management Learning & Education. He has held appointments at design schools in the Netherlands, the US and Mexico. Dunne teaches design, strategy and marketing to students and executives worldwide. His recent executive teaching/consulting clients include AstraZeneca, Corus Entertainment, GlaxoSmithKline, Mt Sinai Hospital and Ontario Local Health Integration Networks.

Dr. Linda Shi, Associate Professor, Gustavson School of Business

Dr. Linda Shi teaches marketing and international business. Her research interests include global marketing strategy, China marketing, customer relationship management, global account management, service recovery and customer satisfaction. Shi has published her research in numerous scholarly journals including: Journal of International Business Studies, Management International Review, Journal of International Marketing, and Journal of Business and Industrial Marketing, among others. Shi previously worked for Proctor & Gamble’s China headquarters and was responsible for several key projects regarding inventory reduction, supplier and customer management, and cost accounting process optimization. 

Ms. Nuha Elgindi, Brand Trust Interim Project Manager, Gustavson School of Business

Ms. Nuha Elgindi is a skilled professional serving as the Brand Trust Interim Project Manager at the Gustavson School of Business. With a master's degree in Global Business from UVic and an MSc in Environmental Assessment and Management from the University of Brighton, she brings a unique perspective that combines business acumen and environmental sustainability. Prior to her current role, Ms. Elgindi excelled as the Victoria Forum Manager and Coordinator, showcasing exceptional organizational and managerial abilities. She also gained valuable experience as a former Junior Researcher Intern at the Institute for Water Environment and Health of the United Nations University.

Venus Tamturk, Brand Trust Project Manager, Gustavson School of Business

Venus Tamturk joined Gustavson in 2018. In her current role as the Brand Trust Project Manager, Gustavson School of Business at University of Victoria, she is using her background to think creatively and strategically on how to use the Brand Trust data finding to craft strategy on corporate engagement with UVic and Gustavson. As the project manager, she is s on the front line of information management, analyzing, investigating, interpreting and communicating complex information in support of the School’s long-term ethics, responsibility, sustainability and research goals.