Global marketing leader, advertising influencer, and author of Lovemarks: the Future Beyond Brands, Kevin Roberts is the first to receive honourary professorship in leadership and innovation by Peter B. Gustavson School of Business

What: On Wednesday, March 25, 2015, Kevin Roberts, Executive Chairman of Saatchi & Saatchi, one of the world's leading creative organizations, will present to more than 40 MBA students at the Peter B. Gustavson School of Business. This is Roberts’ fourth visit to the University of Victoria. During each multi-day visit he works with faculty, and presents to students and local business leaders, who are mentors to Gustavson students.  

While Roberts runs one of the most influential advertising businesses in the world, his true passion is leadership and innovation. A global influencer, Roberts makes it a priority to mentor business leaders of tomorrow.  Recognizing his ongoing dedication to Gustavson, University of Victoria’s Chancellor, Shelagh Rogers will be presenting Roberts with a honourary professorship in Leadership and Innovation, following his presentation on Wednesday. This is the first honourary professorship ever granted by the university.

Gustavson students and Alumni will have the opportunity on June 11, 2015, World Gustavson Day, to hear Roberts as he presents a worldwide address from New York.

Where:  Senate Chambers, University Centre, University of Victoria.
Best parking is in lot 2 (by McKinnon Gym) or 4 (Centennial Stadium), with limited metered parking in front of University Centre.

When: (Note: Media are invited to attend all sessions. Best timing for visuals and interviews will be on March 25 from 11:45 a.m. to 12:15 p.m.)

Wednesday March 25th, 9 a.m. to noon

Winning in a High Speed World - Roberts will test the cohort's ‘face the world’ readiness - How differently do they see the world they are about to graduate into? What are they missing about what it takes to lead, win and thrive in the age of now? He will both inspire and actively challenge the students.

12:00 – 12:15 p.m. - Presentation of honourary professorship

Thursday March 26th, 8 to 10 a.m.

Leading Leaders to Greatness - Roberts will share his ideas and experience on leadership, elite mentoring and coaching the coaches in this special session for Gustavson Executive Mentors.

Interview opportunities: Media interested in setting up a separate time to interview Kevin Roberts, March 25 or March 26 may contact Brian Cant (, 250-592-3838 or 250-888-8729).

Why: Gustavson is the only Canadian business school that has this relationship with Roberts. He, and by extension Saatchi & Saatchi, represent everything that Gustavson strives for when teaching future business leaders, including social responsibility, sustainability, innovation, engaged learning. 

Many will know Kevin Roberts as the author of Lovemarks - the power of emotion to create extraordinary value. Roberts is also well known as an inspirational speaker – he disrupts and engages simultaneously. From his frequent visits to UVic, the school’s MBA students have come to know him as a business leader who makes it a priority to inspire them to be the best they can be and remind them the responsibility of business is to make the world a better place.

Additional information:

  • Gustavson believes in the power of relationships.  Roberts was introduced to the business school by his old rugby teammate, Robin Dyke, adjunct professor with Gustavson.
  • Impressed with our students and the teachings of the School, Roberts has also introduced Saatchi & Saatchi’s CEO in Japan, Phil Rubel, to the School. Rubel has visited the school a twice to work with students to support classroom work of professors Steve Tax and Richard Wolfe
Contact: Brian Cant, Tartan Group: 250-592-3838 or