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Saul Klein

Gustavson's Saul Klein


On leave
BA in Economics, Hebrew University of Jerusalem; MBA, University of Toronto; PhD in Marketing, University of Toronto
Area of expertise:
Trust, global business, strategic alliances, marketing strategy, emerging markets, competition policy


Saul Klein is the professor of international business at the Gustavson School of Business at the University of Victoria. Born in Zimbabwe, Klein has had a broad-ranging career spanning developing, developed and transition countries. He holds a BA in Economics from the Hebrew University of Jerusalem (Israel) and MBA and PhD degrees from the University of Toronto. From 1996 to 2001, he was the SA Breweries Professor of Marketing and International Business at the Wits Business School (South Africa). Previously, he was a senior fellow in marketing at the National University of Singapore. He has also held full-time appointments at Wake Forest University and Northeastern University in the United States, and has been a visiting professor at Melbourne Business School (Australia).

Before taking on the role of dean from 2012 to 2023, he was head of international business, and director of executive programs at the Gustavson School. He is also an extraordinary professor of marketing and international business at the Gordon Institute of Business Science at the University of Pretoria (South Africa).

Saul specializes in the areas of marketing strategy, global business and international marketing. He has provided consulting assistance to over 60 different organizations, in these areas, in Canada, the USA, Singapore and South Africa. He has also led strategic planning workshops for a variety of organizations in different sectors.

Saul heads up the Gustavson School’s Brand Trust Index, which measures the extent to which Canadians trust over 400 different brands, and is driving the business school’s commitment to responsible management education. He is chair of the Victoria Forum, an initiative that brings together academics, policy makers, business leaders and civil society to address the big problems facing the world.

He has served on the boards of the European Foundation for Management Development (EFMD), the National Consortium for Indigenous Economic Development (Canada), the Canadian Federation of Business School Deans, the Centre for Asia Pacific Initiatives (Canada), EFMD Global Network Americas Advisory Board, and on the EQUIS (European Quality Improvement System) committee and international advisory committees of UIBE and Beijing Jiaotong Universities (China). He previously was also a member of the boards of Mediterranean Entrepreneurship Development and Innovation (Tunisia) and Primeserv Group Ltd (South Africa).


Courses taught

  • International Business Environment (MBA)
  • Global Strategy (MBA, MGB)
  • Marketing Strategy and Strategic Planning (Executive Programs)

Selected publications

Journal publications

Klein, S., & Wocke, A. (2009). Protective Incubators and South African MNEs. Journal of International Management51(4).

Klein, S. (2004). The Impact of Control on International Joint Venture Performance: A Contingency Approach. Journal of International Marketing12(3).

Klein, S., & Steadman, I. (2004). Management and Transformation in a Transition Economy: Lessons from the Chinese Experience. Journal of Applied Management and Entrepreneurship.

Klein, S., & Pangarkar, N. (2001). The Impacts of Alliance Purpose and Partner Similarity on Alliance Governance. British Journal of Management12(4).

Klein, S. (1999). Marketing Norms Measurement: An International Validation and Comparison. Journal of Business Ethics18.

Klein, S., & Pangarkar, N. (1998). Bandwagon Pressures and Horizontal Alliances. Journal of International Marketing, (2).

Klein, S., & Roth, V. J. (1993). Satisfaction with International Marketing Channels. Journal of the Academy of Marketing Science21.

Klein, S., & Roth, V. J. (1990). Determinants of Export Channel Structure: The Effects of Experience and Psychic Distance Reconsidered. International Marketing Review7(5).

Klein, S., Frazier, G., & Roth, V. J. (1990). A Transaction Cost Analysis of Channel Integration in International Markets. Journal of Marketing Research27.

Klein, S. (1989). A Transaction Cost Explanation of Vertical Control in International Markets. Journal of the Academy of Marketing Science17.

Day, G. S., & Klein, S. (1987). Cooperative Behavior in Vertical Markets: The Influence of Transaction Costs and Competitive Strategies. Review of Marketing7987, 39–66.

Case studies

Klein, S., & Grant, R. A. Kitimat Clean, Ltd., Ivey Publishing (2015).

Awards & grants

Recognition & awards

  • 2005 - Outstanding Teacher Award, Peter B. Gustavson School of Business, University of Victoria

  • 2001 - Lansdowne Professor of International Business, University of Victoria

  • 2000 - Best Teacher Award, University of the Witwatersrand - Johannesburg

  • 1999 - Winner, AMA/Indiana University CIBER Case Competition, AMA/Indiana University

  • 1998 - South African Breweries Chair of International Business, University of the Witwatersrand - Johannesburg

  • 1996 - Donald Gordon Fellow, University of the Witwatersrand - Johannesburg

  • 1992 - Sir Donald Hibberd Scholar, University of Melbourne (Australia)