Record-breaking success for Giving Tuesday
With its colourful sprinkle theme, Giving Tuesday has become a favourite annual tradition at the university. Thanks to tremendous support from alumni, UVic faculty and staff, sponsors and other supporters, this year’s event raised $178,673, pushing the multi-year total over half a million dollars. That money supports 24 different causes at UVic that benefit students, research and community-focused programs like University 101, CanAssist and the Centre for Outreach Education.
The global Giving Tuesday initiative counters the commercialism of Black Friday and Cyber Monday through a day dedicated to philanthropic giving and volunteering. Here at UVic, it demonstrates what is possible when members of the entire UVic community come together for causes they care about. The sprinkle theme really encapsulates this. Each person’s small act of participation adds to the overall impact, and this year’s record-breaking result proves how powerful that collective effort can be.