Boosted posts

Boosted posts (social media ads) are a cost effective way to reach people who may be interested in your event, scholarship, course, survey or opportunity.

Can you help me create a boosted post?

If your event has significant strategic value to the university community, contact the  for assistance. For example:

  • Campus-wide events like Ideafest
  • Student recruitment event
  • Promoting a new program on behalf of a faculty or department
  • Promoting significant research

Due to very high demand, we are not able to create boosted posts on UVic social media accounts for everyone, but we can help you to create your own boosted post.

How do I create my own boosted post?

We suggest you start with Facebook, as it is the most popular social networking site in North America and its ad manager is relatively easy to use.

For help, check out this 1 hour course on Facebook advertising hosted on lynda.com. UVic employees can watch the entire course for free.

Facebook Marketing: Advertising by Megan Adams

You can also contact UVic's social media coordinator for help.

Frequently asked questions

How many people can I reach?

How many people you reach will vary greatly on:

  • how much money you spend
  • demographics of your target audience (teenagers cost more to reach than seniors)
  • how interesting your content is (if people like your content, they will share it with friends for free)
  • what your marketing objective is

There a few different marketing objectives to choose from:

  • Engagement (likes, shares, comments, retweets, etc)
  • Clicks to a website
  • Video views
  • And a more...

If you choose to focus on clicks, your ad will probably be seen by fewer people. If you focus on engagement, you will probably have fewer clicks.

See the tabs below for some examples.

Facebook, Instagram, Twitter, YouTube—which is best?

Most of the time, we purchase ads on Facebook and Instagram.

We occasionally buy ads on Twitter, LinkedIn and YouTube, but these are only effective in special circumstances.

Where can I learn how to create my own boosted posts?

Check out these video tutorials offered by lynda.com. UVic employees can watch them for free.

Examples of past campaigns

For events with ticket sales, the purpose of the ad is sending people to a website.

  • Budget: $100
  • 3 days
  • 192 website clicks from the ad

Screenshot

  • Budget: $150
  • 8 days
  • 576 website clicks from the ad

Screenshot

For events without ticket sales, the purpose of the ad is to reach people in the target audience.

  • Budget: $40
  • 4 days
  • Number of people reached with ad: 17,128

Screenshot

  • Budget: $32
  • 5 days
  • Number of people reached with ad: 3,836

Screenshot

  • Budget: $10
  • 1 day
  • Number of times the tweet was seen: 667

Screenshot

The purpose of a video ad is usually getting people to watch the video.

Healing through connection video (Facebook)

  • Budget: $20
  • 8 days
  • Video views from ad: 7,203*

Screenshot

For opportunities where people need to fill out an application, the purpose of the ad is sending people to a website.

Grad student travel scholarship (Facebook)

  • Budget: $30
  • 6 days
  • Website clicks from ad: 72

Screenshot

Unless the course has an excellent web page, the purpose of course ads is to reach people in the target audience.

Beginning Russian

  • Budget: $20
  • 10 days
  • People reached from ad: 1,541

Screenshot

For surveys, the purpose of the ad is sending people to a website.

Website improvement survey

  • Budget: $20
  • 4 days
  • Website clicks from ad: 102

Screenshot