Frequency of posts

How many posts can I make about an event or announcement?

For most UVic central social media accounts—including Facebook—we generally publish only one post on a specific topic. On Twitter, we may post up to three times on the same topic.

Depending on the audience you are trying to reach, it may be appropriate to share your post on several social media channels. Read more about which UVic social media accounts are appropriate for reaching your audience.

How many times can I post during the week?

As a general guideline, each department can share about 1-3 posts per week.

Things change during particular times of the year. For example, during the first week of school, Orientation will have priority and may want to post something every day. This means other posts may have to wait until the following week.

Reaching more people

If you are not getting the results you hoped for, consider a boosted post.