Brainstorming

About your current website

What do you like best about your site?

What do you like the least?

What general questions do you get asked most often? (Ask the person who answers your departmental email or phone. This is information that your site visitors need, but can’t find easily.)

Audiences and messages

Who are the primary audiences for this site? Rank all your audiences and be as specific as you can. Avoid "everyone."

For example:

  1. Prospective students
  2. Current student
  3. Current faculty and staff
  4. Community members

For each audience, what are the top two or three things visitors are looking for on your site?

For each audience, what are the top two or three main messages or ideas that you’d like to convey?

What actions would you like visitors to take after visiting your site? (Apply to your program, sign up for your newsletter, donate to a scholarship.)