Choosing strong images

Places for photos on your site

  • Home page (rotating billboard has space for 3-6 images).
  • Each primary navigation landing page.
  • Popular or important secondary pages that are marketing focused. Don't put them on pages with entrance requirements, forms, etc.—they'd distract from the content.

What makes a strong photograph?

  • Strong photos are visually interesting, engaging pictures that show UVic people and places in a positive light.
  • Photos should relate to the content on the page. Examples are photos of 1-3 people reading, working together, holding or standing near objects that tell a story about what they are doing.
  • High quality photographs are properly composed, properly lit and sharp. They should also be landscape-oriented (wider than they are tall).
  • Keep in mind that home page banner images are long horizontals. They need to have space at the bottom for captions. Shoot a little wider than you might usually and crop to banner proportions later.

What kinds of photographs should you avoid?

  • Large groups, especially a group of people just standing in a line.
  • People standing by themselves without any context.
  • Presentations or panel discussions (what's being discussed is likely interesting but photos usually aren't).
  • Awards presentations. Take a photo of the award recipient doing what they won the award for (in the lab, in the field).
  • People eating or with food (unless it relates to the page content).
  • Images that might be construed to harm the reputation of the university (e.g., students with alcohol).
  • Low-quality photographs (taken with a cell phone, overexposed, or with too much variation in lighting).
  • Stock images of people or places not associated with UVic.
  • Vertically/portrait oriented photos (taller than they are wide).