Representing the Edge brand on the web and in print

The system for visually representing the Edge is different between web and print.

Online, the UVic web interface is structured for consistency in usability and navigation from site to site, recognizing that the audience uses and experience uvic.ca in a different way than they do UVic print materials.

Print materials, while having a cohesive look and feel from piece to piece, require more customization based on the objective, audience and content of the piece. For this reason, the way we approach the design or layout of your print piece will vary from the design and layout of your website, where certain things that are possible in print may not be possible on the web, and vice versa.