Smith, J. Brock



Phone number: (250) 721-6070
Department: Business

Research description:

- Marketing strategy and marketing research
- New venture marketing
- Entrepreneurial cognition
- Customer value creation strategies
- Tourism

Expertise Profile
Entrepreneurs are made, not born, says business professor Brock Smith.

Dr. Smith, whose speciality is entrepreneurship, says almost anyone can learn to be an expert entrepreneur.

"Success in entrepreneurship is primarily about what you know, what you do with that information, and how you identify and realize opportunity," he says.

Dr. Smith is particularly interested in what these innovators know and do differently than non-experts, novice entrepreneurs and other business professionals. His research at the Gustavson School of Business, ultimately, is to help entrepreneurs do it better.

Whether it's helping aspiring entrepreneurs - his students - to create new businesses or to be entrepreneurial within an existing organization, Dr. Smith embeds new value creation into their learning. Students are taught how to run their businesses sustainably, taking into account the economic, social and environmental impacts of their trade.

When teaching, Dr. Smith debunks the myth that entrepreneurship is risky and difficult. It is a matter of understanding and mitigating the risks. The mindset and expertise needed to start a new business is the same mindset needed to enact change in government, social initiatives, profit and not-for-profit organizations, he says. It's all about identifying ways to create new value.

"Entrepreneurs are the people who generate 80 per cent of new jobs in our economy," he adds.

Dr. Smith also conducts research on marketing strategy, and he helps local organizations quantify their economic impact on the region.

Related Links
Dr. Smith's Faces of UVic Research video:

Dr. Smith's departmental website:

International research:

Dr. Smith has conducted research on International Entrepreneurship.

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