Peredo, Ana Maria

Professor, Director of the Centre for Co-operative and Community-Based Economy


Phone number: (250) 472-4435
Department: Anthropology

Research description:

-Sustainable Communities
-Community-Based Entrepreneurship
-Local Development
-Culture, Ethnicity (Indigenous Peoples) and Entrepreneurship
-Global economic impacts on local economies
-International Development
-Social Innovation
-Environmental issues and social responsibility of the business sector.
-Qualitative Methods:Self-Management and Not-for-Profit Sector
Expertise Profile
The global poverty rate is more than just a statistic--it's the suffering of actual people who can laugh and cry, and provide us with knowledge and wisdom that we don't always recognize.

This philosophy drives the work of business professor Ana Maria Peredo who stresses that she works "with people," not "frames to fit people in," to lessen poverty.

Dr. Peredo studies how impoverished communities, especially indigenous communities, can improve their economy through grassroots and alternative business models that use the resources they already have, including their cultural traditions and values.

"Most business models look at profit maximization. I am not interested in this. I look at emerging models that improve the social, the cultural, the political, the economic life of the people. This is business for the well-being of the people and their communities."

Dr. Peredo does not want to enter communities and impose an economic or mainstream business models, as people have historically done as a way to assimilation. Instead, she wants to aid them in nurturing their own emerging models.

Cultures can have different economic systems and business models. Dr. Peredo believes that, in many cultures, communities as well as individuals can develop businesses. She says, "This kind of entrepreneurship springs form the community itself and benefits everyone in the community. It draws on local history and culture to produce increased well-being for the whole group. Entrepreneurship takes on a whole new meaning in that context."

This is something she learned while working among Indigenous groups as a journalist and Anthropologist in Peru and Bolivia. "I found the richness of their culture, the richness of their lives impressive. The western world needs a broader understanding of value: beyond the market place. Indigenous peoples have the right to have their own development path,' she explains.
Related Links
Dr. Peredo's Faces of UVic Research video:

International research:

Most of her research is done in Latin America, however, currently, she is involved in looking at Indigenous issues with colleagues from New Zealand, Australia, and the U.S.A.

International activities:

She has been involved in international development projects and teaches courses in International Business

Countries lived or worked in:

-Peru -Bolivia -Ecuador



Community projects

-Ongoing research on rural communities in B.C.
-looks at the role of co-ops in revitalizing local communities.
-In the last 15 years her research has focused on sustainable communities.

UVic Speakers bureau

Ana Maria Peredo takes part in the UVic Speakers Bureau.
More information about the Speakers Bureau can be found here.

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