Mughan, Terence

Associate Professor


Department: Business

Research description:

-Cross-cultural competence in International business
-SMEs in international business
-The impact of new forms of open, collaborative, and user-led innovation on business growth
Expertise Profile
Apple and Microsoft may seem to rule the world, but there are many, much smaller companies on our doorsteps.

"Small and medium-sized businesses make up 99 per cent of all companies in developed economies, and they're responsible for an increasing amount of employment," says business professor Terry Mughan.

Using his background researching foreign languages and cultures, Dr. Mughan aids small and medium-sized companies as they enter new markets or become international exporters. He helps them understand foreign language and diverse cultures. "Depending on where you're from, colours, numbers and words can mean different things," he explains. "Companies have to understand these differences before they enter a new market. Otherwise, they stand to lose a significant part of their investment, and possibly more."

Dr. Mughan was recently involved in a project that helped small and medium-sized companies get an assistive technology--one that allows people who cannot reach a doctor perform medical tests, such as blood pressure tests--into the market. The project ran in the UK, France, the Netherlands and Belgium.

"Our job was to help those companies penetrate the market and get some revenues going, and it was a very successful project. It was good to see something being done that was about helping people." Companies marketed to the disabled, the elderly, and those living in rural areas.

International research:

Dr. Mughan has led a number of projects funded by UK government, the European Commission and the OECD, mainly researching small and medium-sized enterprises (SMEs). He was also involved in a European project looking at obstacles to SME penetration of the assistive technologies market.

Countries lived or worked in:

-United Kingdom -France -Belgium -Germany -Finland.


French, German

< Browse all experts