Evaluation of 2014 FIFA World Cup alcohol advertising

CARBC is currently collaborating with researchers at the University of Connecticut Health Centre conducting a study of alcohol advertisements. The purpose of this study is to document possible violations of statutory and self-regulatory controls on alcohol marketing, and to evaluate differences across countries in the nature of the ad content. 

Data were collected from the 2014 FIFA World Cup games. The World Cup draws an international television audience of over 900 million people and is heavily sponsored by the alcohol industry. Data are currently being coded by health professionals to document the frequency of alcohol ads and evaluate the extent to which global alcohol producers are violating current self-regulation codes. The objective of this study is to determine the effects of different national policies on the types of alcohol marketing and violation rates.