How to Talk About Type

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Robin Mitchell Cranfield (Graphic Designer, Art Director, Illustrator, and Principal, hundreds & thousands design)

Presented in collaboration with the Alcuin Society

Date: Saturday, October 20, 2018

Time: 4:00 p.m.

Location: Mearns Centre for Learning - McPherson Library, Room 129

In this talk award winning graphic designer Robin Mitchell Cranfield will introduce the culture of typography. As we go through our day, we read hundreds, even thousands, of typeset words. But while one of the earliest things we learn is how to read, many of us never learn how to really see the type that forms those messages. Considering typography critically reveals layers of meaning in our designed environment, from advertisements to book covers to our social media platforms. The general public is increasingly familiar with a handful of iconic or even infamous fonts by name, but is often unable, or sometimes apprehensive, to articulate how they feel about them. Why is Helvetica so famous? Is it a sign of bad taste not to like it? Why is Comic Sans so offensive? This talk is designed to address and then move beyond these few well known fonts, to develop a common language that we can all use to talk about type and to begin to consider typography from a larger cultural perspective.

Space is limited. Please RSVP